Post on 30-Dec-2020
Last printed 8/31/2020 8:58 PM Page 1 Business Articles Promotion Strategy
NEXT: What’s the power of an article? | 1
Are you looking for a fresh publicity boost
or some new media exposure to take your
business to new heights?
Being featured in an article announces
you’ve made it, you’re relevant, you’re
getting noticed. It can also spur new business
and investment, help you raise awareness
and funds, and attract valuable media
publicity.
Here’s just 1 way our articles boost exposure.
Not only that, an article will create instant
credibility for yourself in meetings, seminars,
and other events.
⚫ Put on your website ⚫ Distributed at meetings, seminars,
events and trade shows ⚫ Sent to magazine, newspaper and
website editors (lead story, anyone?) ⚫ Used in your communications, blogs,
and social media ⚫ Inserted into presentation packs,
newsletters, sales pitches, press kits, etc. ⚫ Sent to potential clients, media and
investors.
✓ An e-mail interview ✓ A professionally written & designed article ✓ Practical tips on how to promote your
article.
Take advantage of top-level writing by
professional writer Jon Walsh
Bio Writing Portfolio
⚫ Industry Insight ⚫ Executive
Impact ⚫ Tell Your Story ⚫ GlobalProfiles ⚫ Business Bio
⚫ An individual
⚫ A business
⚫ Products and
services
⚫ New strategies
⚫ Achievements
⚫ Projects and
programs.
Download
The easy way to create instant credibility, promote your business, and help raise awareness & funds
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Articles can be –
Contents
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Use to promote
✓ Create instant credibility ✓ Attract valuable media publicity ✓ Breed new business, & much more!
An article
can:
Last printed 8/31/2020 8:58 PM Page 2 Business Articles Promotion Strategy
| 6
Are you looking for fresh publicity or new media exposure to take your business to new heights?
Having and promoting an article about yourself and your business activities can lead to big breakthroughs in business exposure, marketing, and your underlying sales results. Being featured in an article will add instant credibility to your standing in the business community as well as any sales pitch, business meeting or presentation you are involved in.
What makes an article stand out? It puts a face and a story behind your company to impress, raise awareness about your business, and help you sell more. An article takes business marketing far beyond the cold, one-dimensional nature of a sales brochure, pitch or product catalogue due to its ability to present the people, passions, trials and triumphs behind a business. This makes it much easier for editors to decide to publish an article about you that could create very valuable media publicity. Articles can also highlight similarities and create connections that could well be deciding factors that tip sales in your favor, especially among other professionals who understand and appreciate the challenges involved in building a business. Let’s face it – who hasn’t at one time wanted to meet and support a person or business that inspires? By adding your story – via a professionally written article – to your marketing mix, you can create an entirely new promotional weapon that can give you a marketing edge and help you sell more.
What’s the offer?
Business Grow can interview and write an article about you and
your business that blends head-turning graphics and design work
with professionally written text to cement your credibility and create
a lasting impression wherever and whenever you need to.
This article can describe your successes and setbacks in ways
that will make you look amazing, as well as summarize, highlight
and underline your credibility, achievements, skill set and
experience to make yourself and your business more attractive to
customers, clients, affiliates, partners, investors, and media.
Are you ready to look amazing?
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NEXT: Industry Insight & Executive Impact articles | 2
⚫ Convince and make it easy for editors to
decide to publish an article about you that could help you secure valuable media publicity
⚫ Showcase yourself, your company, as well as any product, service, initiative, program, team or program
⚫ Make a powerful and lasting first impression on potential customers
⚫ Underline your skills, achievements, credibility and experience
⚫ Reinforce your credibility and help you seal that next business deal, and
⚫ Present and leverage the human side of your company to attract more business.
An article about you can:
Last printed 8/31/2020 8:58 PM Page 3 Business Articles Promotion Strategy
3
NEXT: Tell Your Story articles & GlobalProfiles | 3
Want to be featured in a professionally-
edited, magazine-quality article that
can present you as an industry expert
(build credibility and trust), and help you
market your business more effectively?
Industry Insight products are Q&A
articles that are custom-designed to
deliver a punchy profile of your insight into
the latest news, developments and trends
of your industry, as well as information
about your business, strategy, new
developments, news, and more.
It’s capped off with convincing reasons
why readers should work with – and order
from – your company.
Download brochure
Send to: Potential clients, media, etc.
Smart matches: Business Bio, Business Dashboards, Executive Impact (below), etc.
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You, featured in an article
You’ve always admired others you’ve
seen featured in articles.
Now is your chance to join them.
Having your own article will create
instant credibility for you in meetings,
sales pitches, seminars, and other
events and marketing activities.
Putting a face and a story behind your
company and activities can impress,
raise awareness about your business,
and help you sell more.
It also makes it easy for editors to
publish an article about you that could
create valuable media publicity.
Articles can range from 1-2 pages to
comprehensive 5+ page articles, such
as this Knights In White Lycra report.
Leverage your cutting-edge industry insight and expertise to attract more business
Ideal for:
⚫ CEOs ⚫ Managers ⚫ Recruiters ⚫ Teachers ⚫ Entrepreneurs Samples:
⚫ Global Perspectives
⚫ Veggino ⚫ Business
Grow ⚫ Sidestep
Technologies ⚫ SalesFuel
Smart documents to instantly upgrade your business image Samples:
⚫ PM-Global ⚫ Bike Ride
For Charity ⚫ Sample #3
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Last printed 8/31/2020 8:58 PM Page 4 Business Articles Promotion Strategy
Get ready to inspire! You’re doing well in your field, your business is growing and you’d like to sit back, share the good word about your business, put your feet up (but not for too long) and celebrate! Now, you can. Why not mark your success to date with a professionally written article that showcases your achievements and outlines how you made it to this point, challenges you overcame, and lessons you learned along the way? Enable others to discover the full story behind your success as well as key business insights, philosophies, and motivations that helped you get to where you are today.
Send to: Potential clients, partners, etc.
Smart matches: Business Bio, Industry Insight, Executive Impact, etc.
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Celebrate your success with a smart article that can turn heads, attract customers, and help you sell more Download:
⚫ Tell Your Story brochure
⚫ ChangeMaker article
Samples:
⚫ Social Impact ⚫ Urban
Farming ⚫ Project
Management ⚫ Corporate
Catering.
Imagine having access to an exclusive smart marketing tool that can cement your credibility, underline your expertise, and promote your business as well as any product, service, campaign, strategy, team, program, business achievement, and more to virtually any potential customer, partner, investor or media…. Now, you can. GlobalProfiles are smart communication tools for professionals that provide a compact, eye-catching and effective way to showcase your business to potential customers, partners, media and investors to encourage them to buy, partner, promote and invest in you. GlobalProfiles can be used to promote: ⚫ Products and services ⚫ Events, training and other programs ⚫ Marketing campaigns, new product
releases, achievements, and more.
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3 products in 1
NEXT: I Business Bio | 4
Profile Article
A compact, eye-catching and effective way to showcase your business that combines a Business Bio, a Business Dashboard, and an Executive Impact article
View Sample Send to: Potential clients, media, etc.
Dashboard
Download
Last printed 8/31/2020 8:58 PM Page 5 Business Articles Promotion Strategy
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You've got your laptop, your presentation
notes and your business cards.
But when the big moment comes, will you be
able to present yourself and the key sales points
of your business to a potential customer in an
effective, credible and articulate way?
Now you can dazzle your potential customers,
partners, media and investors and forge a great
first impression with your own Business Bio
– a professionally written promotional tool
combining carefully crafted text with
eye-catching design to cement your and your
business’s credibility and create a lasting
impression wherever and whenever you need to.
Business Bio can be –
⚫ Sent to potential clients, media & investors ⚫ Put on your website ⚫ Distributed at meetings, seminars, events
and trade shows ⚫ Used in presentation packs and newsletters.
Smart matches: Business Dashboard, Industry Insight, Executive Impact, Corp. Newsletters, Presentation Profiles, etc.
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Top-level executive & business promotion Download:
⚫ Business Bio brochure
⚫ Nissan ⚫ Building a
better future ⚫ Kudos ⚫ WineInStyle
Two versions:
⚫ Q&A ⚫ Article-style
Use to promote –
⚫ An individual
⚫ Company / team
⚫ Products /
services
⚫ Projects, etc.
Download
⚫ Business ⚫ Bio
⚫ Brochure
NEXT: I Online, off-line, traditional & social media marketing strategies | 5
Last printed 8/31/2020 8:58 PM Page 6 Business Articles Promotion Strategy
Online, off-line, traditional and social media
Talk to Business Grow about building a focused strategy to promote your business, activities and initiatives through magazines, newspapers, social and business networks and websites, social media, online articles, press releases, event hosts, B2B channels, CSR programs, affiliates/partners, incentive marketing, and more. Business Grow can advise on and produce specifically targeted articles and article pitches, newsletters, blogs, press releases and industry reports to further boost your credibility and send to editors to encourage them to publish a story about you and that can generate valuable media publicity. (See Media Publicity Package below.) We can also craft social media strategies incorporating blogs, articles and incentive marketing strategies that can encourage others to promote your activities. And how about launching your own regular business newsletter to share your news, attract new business, and on sell at the same time?
Media Publicity Package
Getting published can put you and your business on the
map, and bring in new business, income, and valuable
game-changing publicity.
I know this for a fact as self-marketing I have carried out in
the past two years – supported by carefully crafted article
pitches I have written – has resulted in the publishing of
10 articles about myself that have reached an estimated
combined audience of 170,000 and led to more work,
speaking opportunities, and increased earnings.
I can work with you to utilize my publishing industry insider
knowledge and industry contacts to get an article about you
published in relevant websites, magazines or newspapers,
which can provide a big boost to your credibility, exposure,
and marketing efforts.
Please inquire for more information.
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NEXT: Business Grow at a Glance | 6
Last printed 8/31/2020 8:58 PM Page 7 Business Articles Promotion Strategy
KEY ACHIEVEMENTS EDITING
BUSINESS MARKETING & MEDIA SPECIALISTS
PROFESSIONAL WRITING
| 7
Director Jon Walsh has written
7 books and interviewed CEOs,
Ambassadors, entrepreneurs, top
sports people, entertainers and others
for articles that have successfully
promoted more than 450 companies
and individuals through 17 printed and
digital media in four countries.
.
Business Grow has more than 19
years’ experience editing websites,
IR and PR materials and other
documents for some of the world’s
largest companies and market leaders
including the Japanese Government,
NTT Communications, Toyota, Nissan,
Microsoft, Oracle, SAP, Citibank, BP,
Exxon Mobil, NTT DoCoMo, JR East,
Hitachi, Seven & i Holdings, Canon
Inc., Hitachi, Sanyo, Epson, Komatsu,
The University of Tokyo, and others.
> Client list
Utilizing Business Grow’s extensive media experience and working with
media when necessary, we create custom-designed marketing strategies using
carefully selected tools, resources and information – including corporate
newsletters, Business Bio, PR materials, press releases, articles, innovative
marketing tools, turnkey business promotion packages – to help customers
achieve their marketing and business promotion goals.
• Interviewed 15 foreign executives and wrote articles about their award-
winning project experience for NTT Communication’s intranet
• Over 450 articles published, including 14 cover stories through 17 printed
and digital media throughout Asia
• Director Jon Walsh has written 7 books and interviewed CEOs,
Ambassadors, entrepreneurs, top sports people, NPO executives,
entertainers and others
• Interviewed Kouta Matsuda, founder of Tulley’s Coffee, and international
rugby coach Eddie Jones
• Edited 10,000+ files – including PR, IR and other documents – for some
of the world’s largest companies
• Jon has an extensive track record of working for market leading
Japanese and global companies
• Launched a successful urban farming/sustainability business.
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KEY POINTS OF DIFFERENCE
⚫ IMPACT – Business Grow’s exclusive range of innovative business marketing weapons will help you promote your business to virtually any potential customer, partner, media or investor from multiple angles, using incentive marketing, traditional and social media, and both passive and assertive marketing methods.
⚫ COMPREHENSIVE MEDIA EXPERIENCE – Business Grow has an extensive track record of success in getting articles published (450+ to date) in a wide range of online and printed media. We know how to find what editors want and how to provide it.
⚫ TOTAL FLEXIBILITY – Customers can select any or many products and services in any combination, at any time, with or without consulting services.
⚫ OFF-THE-SHELF MARKETING PACKAGES – Tailored to your specific marketing challenges to maximize their impact.
Business Grow is an innovative Tokyo-based company specializing in providing professional writing, editing, business promotion & sustainability services. > Publishing record & client list > Writing samples