WHILE YOU ARE READING THISWHAT IFRIGHT NOW, PEOPLE ARE TALKING ABOUT YOUR BRAND. BEHIND YOUR BACK. INFLUENCING THEIR FRIENDS.TELLING YOUR STORY.

?

THEY ARE.

AND IT HURTSMORE THANYOU THINK

IT DOES.

WITHOUT YOU.

to the general public.Business is almost a dirty word

People are looking for you to screw up.

No one believes you are for real.

They are looking for the lie.

We have all been duped.

Buying things doesn’t make you happy.

Everyone knows that.

But did you know...

of consumer purchasing decisions are primarily influenced by word of mouth

67%–McKinsey

of blog readers visit their most trusted blogs daily68%

–AdAge

Growth in monthly blog readership in the past 4 years300%

–Jupiter

5/10Of the top 10 websites are social –Look it up, lazy!

So how are you going to sell to a group of people who think you are full of it, and are talking about you behind your back?

Join the dialogue genius.

Too many voices, not enough leaders.

No one knows who to listen to any more.

And it’s just getting started.

“Good judgment comes from

–– Jim HorningFounder and Director of STAR Lab at InterTrust Technologies Corp.

experience.

Experience comes from bad judgment.”

of social media users feel a stronger connection with companies when they can interact with them in a social media environment

56%–McKinsey

The environment has changed

Recently, Motrin had quitethe headache.

You’re gonna

style. screw up,

everybody does it, do it with

“The biggest mistake is believing that there is one right way to listen, to talk, to have a conversation – or a relationship. –– Deborah Tannen

Professor of Linguistics, Georgetown University

number of couples who met last year via social media.

1/8who is falling in love with

your brand?

number of teens who have “friended” a brand.29%

–– Nielsen Online

most popular activity online, ahead of email, is social media.#4

• Donʼt be a D**k face!

• Donʼt be a D**k face!

Text

The same thing means different things to different people. Make sure your meaning is the message they receive.

Wouldn’t it be nice if there were someone you could trust to simplify all this confusion?

Professional marketershave an image problem.

No one trusts them.

According to P&G, one conversation can reach

one million people in one year.

(That’s what we heard)

New marketing is about the relationships

not the medium.

If I tell my Facebook friends about your brand

it’s not because I like your brand.

It’s because I like my friends.

Honesty

is disarming.

What if your brand

was a person?

A person is accountable for their actions, flaws and mistakes.

So is your brand.

So how do you do that?

YOU HAVE TO

Build sustained movements,

not dictateCo-create Tell the truth and be transparent

not interruptionsCreate conversations,

Engage partners instead of acquiring customers

not fleeting campaigns

4. Face giants and take them down

We all know the story of Jack and the Beanstalk

To find and keep the golden goose you have to:

1. Leverage existing assets to create opportunity

2. Perceive value where others see none

3. Take risks and move out of “the norm”

Do you know Jack?

What if every conversation became an opportunity for growth?

What if Jack and the giant were friends on Facebook?

What if the more you engaged your customers, the more they loved you?

IMAGINE THAT.

THINKING SO YOU DON’T HAVE TO

halffiction.us sage@halffiction.us