Kyle JamesKyle Jamesjameskm03@gmail.comjameskm03@gmail.com

doteduguru.com doteduguru.com

Points to CoverPoints to Cover

• Building the ArgumentBuilding the Argument• Key Performance Indicators (KPI)Key Performance Indicators (KPI)• Understanding Key TerminologyUnderstanding Key Terminology• All Things Google AnalyticsAll Things Google Analytics• Additional AnalyticsAdditional Analytics• 4 Rules of Analytics4 Rules of Analytics

If a tree falls in a forest and noone is around to hear it, does it

make a sound?

Are you listeningAre you listeningto what your to what your

visitors tell you?visitors tell you?

??How are you How are you making web making web decisions?decisions?

What is What is Important?Important?

Understanding Analytics Terms

Understood TermsUnderstood Terms

•VisitsVisits•Pages/VisitPages/Visit•Absolute Unique VisitsAbsolute Unique Visits•% New Visits% New Visits•Traffic SourceTraffic Source•Landing PageLanding Page

Misunderstood TermsMisunderstood Terms

•PageviewsPageviews•Avg. Time on SiteAvg. Time on Site•Bounce RateBounce Rate•Exit RateExit Rate•Traffic TypesTraffic Types

PageviewsPageviews

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Avg. Time on SiteAvg. Time on Site

Bounce RateBounce RateExit RateExit Rate

Bounce RateBounce Rate Exit RateExit Rate

* a Bounce is always an Exit, but an Exit is not always a Bounce* a Bounce is always an Exit, but an Exit is not always a Bounce

Traffic TypesTraffic Types

BenchmarkingBenchmarking

edurank.nucloud.comedurank.nucloud.com

BenchmarkingBenchmarkingGoogle AnalyticsGoogle Analytics

Society -> Education -> Colleges & UniversitiesSociety -> Education -> Colleges & Universities

Choosing an Analytics PackageChoosing an Analytics Package

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10/90 Rule10/90 Rule

Google Analytics?Google Analytics?

Installing Google AnalyticsInstalling Google Analytics

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Installing Google AnalyticsInstalling Google Analytics

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SiteScanhttphttp://www.sitescanga.com/

SiteScanhttphttp://www.sitescanga.com/

WASPWASPhttp://wasp.immeria.net/http://wasp.immeria.net/

Data Overload?Data Overload?

•SegmentSegment•FilterFilter

Google Google Analytics Analytics

ProfileProfile

• Up to 100 ProfilesUp to 100 Profiles

• with www or withoutwith www or without

• Setup Default pageSetup Default page

• Exclude URL QueryExclude URL Query

• Setup Site SearchSetup Site Search

Google Analytics ProfileGoogle Analytics Profile

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Standardizing DataStandardizing Data

What’s wrong with this picture?

Standardizing DataStandardizing Data

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Standardizing DataStandardizing Data

For more Info on URL Canonicalization:For more Info on URL Canonicalization:doteduguru.com/hew/wwwdoteduguru.com/hew/www

www.wofford.eduwww.wofford.eduoror

wofford.eduwofford.edu

FilterFilterBecause you don’t Because you don’t

always want always want everythingeverything

Sub-domain Traffic FilterSub-domain Traffic Filter

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Including All Domains Traffic FilterIncluding All Domains Traffic Filter

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Exclude IP Traffic FilterExclude IP Traffic Filter

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Directory FilterDirectory Filter

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Country FilterCountry Filter

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Full Referral URL FilterFull Referral URL Filter

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Tracking and Tracking and TaggingTagging

Destination URL TaggingDestination URL Tagging

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http://doteduguru.com/id753-free-destination-url-builder.html?utm_source=hewd&utm_medium=presentation&utm_campaign=conference

Tracking LinksTracking Links

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Tagging Audience SegmentsTagging Audience Segments

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ReportsReports

Site Search ReportSite Search Report

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Keyword ReportKeyword Report

Content by Title ReportContent by Title Report

Referring Sites ReportReferring Sites Report

404 Error Page Report404 Error Page Report

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Wait…Wait…There’s moreThere’s more

Offline CampaignsOffline Campaigns

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For more Info:For more Info:doteduguru.com/hew/emailstatsdoteduguru.com/hew/emailstats

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BlogsBlogs

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RSS StatisticsRSS Statistics

ShareThis TrackingShareThis Tracking

Social MediaSocial Media

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Monitor Social Media GrowthMonitor Social Media Growth

For more Info:For more Info:doteduguru.com/hew/facebookdoteduguru.com/hew/facebook

Monitor Social Media GrowthMonitor Social Media Growth

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Video AnalyticsVideo Analytics

Web Analytics Rule #1Web Analytics Rule #1“Always Be Testing”“Always Be Testing”##

11

Web Analytics Web Analytics Rule #2Rule #2

“Don’t get caught “Don’t get caught up in the numbers. up in the numbers.

Look at the Look at the TRENDS”TRENDS”

##22

Web Analytics Rule #3Web Analytics Rule #3“Setup a reporting schedule“Setup a reporting schedule

and track key metrics”and track key metrics”##33

Web Analytics Rule #4Web Analytics Rule #4“Set Goals”“Set Goals”##

44

Setting GoalsSetting Goals• X campus visits scheduled a month

• X number of viewbooks downloaded a month

• Lower bounce rate on specific landing page X% over next month

• Get donor email campaign to generate X amount over next month

• Increase our video exposure X% for next month

• Promote and increase presence on a social network by X%

Kyle JamesKyle Jamesjameskm03@gmail.comjameskm03@gmail.com

doteduguru.comdoteduguru.com

QuestionsQuestions?