Tutorial:IEEE CSI Business Development Workshop

Brief Background on Ancillary Low Cost Product Development and Directions

Henry LouieSeattle University

CHICKEN AND EGG PROBLEM?• To supply electricity, there must be

load (mobile phones, TVs, radios, lights, etc)

• To have a load, there must be access to electricity

“BUT WHERE’S MY TV?”

Providing Electricity vs. Providing Products/Services

A Bundled Approach

Electricity

Consumer

Products

HOME BATTERY/LIGHTING KIT

LIGHT STICK

INCREMENTAL GROWTH

Cell Phones Lights Radio TV

For Profit Charging

Gene

ratio

n Ca

paci

ty