Post on 10-Jan-2017
BUSINESS DESIGN THINKING Helm Society 21st June 2016, WEB MEETING
YOUR PARTNER (TABLE)
ARE YOU READY?
NEW SKILLS NEW MINDSET
NEW TOOLS
THREE BOOKS
SOLD OVER 1m COPIES
PUBLISHED OCT ‘14
COMING SEP 2016
EMBRACING UNCERTAINTY
BUSINESS PLANS ARE SO 1980
LESS TALK MORE ACTION
DESIGNING BETTER BUSINESSES
NEW SKILLS NEW MINDSET
NEW TOOLS
THINKING TO ACTION
THINKING TO ACTION
BUSINESS MODEL
THINKING TO ACTION
THIS IS A NON LINEAR
PROCESS!
THE BUSINESS MODEL
THE BUSINESS MODEL CANVAS
CUSTOMER SEGMENTS 1
VALUE PROPOSITIONS 2
CHANNELS 3
CUSTOMER RELATIONSHIPS 4
REVENUE STREAMS 5
KEY RESOURCES 6
KEY ACTIVITIES 7
KEY PARTNERS 8
COST STRUCTURE 9
CUSTOMER SEGMENTS
KEY PARTNERS
COST STRUCTURE REVENUE STREAMS CHANNELS
CUSTOMER RELATIONSHIPS
KEY RESOURCES
VALUE PROPOSITIONS
KEY ACTIVITIES
Source: www.businessmodelgeneration.com
EXAMPLE
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
BUSINESS MODEL CANVAS NESPRESSO
UNDERSTAND TOOL DESIGN TOOL
UNDERSTAND TOOL
EXERCISE Business Modeling Exercise: In teams of 2, rapidly map out your current state business model
Guidelines: • Starting with their Customer Segments (Paying &
Non-Paying) move through the BMC and map your current state Business Model
• Help each other facilitate the conversation • Tell the story • No BLAH BLAH BLAH
15mins
EACH 10 mins
ZOOMING IN…
put yourself in the customers’ shoes
?
?
?
? ?
?
?
? ?
? ?
?
put yourself in the customers’ shoes
Customer Segment
PAINS
JOB-TO-BE-DONE
GAINS
Jogger
RUN
BLISTERS
FITNESS
Jogger
RUN
BLISTERS
FITNESS
BE EQUIPED
SCHEDULE IMAPACT PAIN
REPEAT COST SELECTING
SHOES
HEALTHY
LIVE LONGER
LOOK GOOD
SOCIALISE
Jogger
RUN
BLISTERS
FITNESS
BE EQUIPED
SCHEDULE IMAPACT PAIN
REPEAT COST SELECTING
SHOES
HEALTHY
LIVE LONGER
LOOK GOOD
SOCIALISE
Jogger
RUN
BLISTERS SCHEDULE
IMAPACT PAIN
HEALTHY LOOK GOOD
SOCIALISE
PRIORITIES?
Customer Segment Value Proposition
JOB-TO-BE-DONE
PAINS
GAINS
PRODUCTS / SERVICES
PAIN RELIEF
GAIN CREATORS
Jogger
RUN
BLISTERS SCHEDULE
IMAPACT PAIN
HEALTHY LOOK GOOD
SOCIALISE
Jogger
RUN
BLISTERS SCHEDULE
IMAPACT PAIN
HEALTHY LOOK GOOD
SOCIALISE
Value Proposition
NO BLISTERS
RUN LONGER
MINIMISE IMPACT
THE ADLIB
Our (product / service) helps (customer segment) who want to (customer jobs to be done) by (insert your verb about customer pains) and (insert your verb about customer gains)
Our book helps business professionals who want to improve or build a business by avoiding making stuff nobody wants and creating clear indicators to measure progress
WHAT DID WE LEARN?
LET’S CONNECT marc.mclaughlin@businessmodelsinc.com
@Marc_Mclau