Post on 12-Apr-2017
©2014, HelloWorld® – Confidential
Avoiding the Penalty: Creating Legal Promotions around Game DayPresented by:Paul Hourigan, Counsel, Sports & Entertainment Marketing Partnerships at Coca-ColaIra Schlussel, General Counsel, HelloWorld, Inc.
Why marketers align with major sporting events
NOW SPEAKING: Coca-Cola
Why marketers align with major sporting events
NOW SPEAKING: Coca-Cola
How brands can ambush it (knowingly or not)What is Ambush Marketing?Marketers who attempt to capitalize on events with large audiences without paying any sponsorship fee.
Tickets as prizes
Case Study
Getting Them to the Game
NOW SPEAKING: HelloWorld
Working with the national sporting leagues as a marketer• Licensing/intellectual property• Sponsorships• Advertising/veto power • What it costs
NOW SPEAKING: Coca-Cola
DO’s and DON’Ts of marketing around sporting events
NOW SPEAKING: HelloWorld
DO’s and DON’Ts of marketing around sporting events
• Delaware Lottery Case• Fantasy Sports
› Are they considered “gambling?”› Federal statute passed to allow
them UIGA
NOW SPEAKING: HelloWorld