Post on 04-Jul-2020
Helen Pollitt@helenreflect
REFLECT DIGITAL
Technical SEO Audit Top Tips for Beginners
https://www.reflectdigital.co.uk/tech-audit
Technical SEO Audit
Top Tips for Beginners
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@ReflectDigital
Download the deck:
reflectdigital.co.uk/tech-audit
WEBSITE
1
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@ReflectDigital
Download the deck:
reflectdigital.co.uk/tech-audit
Turn JavaScript off
Ayima
Page Insights
Ayima
Redirect
Path
No Flash for a mobile site
Don’t use Flash, use HTML 5 instead
CRAWL YOUR S ITE
2
Download the deck:
reflectdigital.co.uk/tech-audit
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@ReflectDigital
Use a crawler
Set your bot to Googlebot for
Smartphone
Make sure
you have set
it to crawl
sub-domains
Check your site for
HTTP resources
Check to see
if your pages are returning
anything other than a 200 code
Check your directives
Noindex
Nofollow
Canonical Tags
Rel=Next/Prev
Hreflang tags
Orphan and low-linked
to pages
Spider traps
GOOGLE SEARCH
CONSOLE
3
Download the deck:
reflectdigital.co.uk/tech-audit
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@ReflectDigital
Notifications
Index status report
Crawl errors
XML sitemaps
Disavow file
Download the deck:
reflectdigital.co.uk/tech-audit
XML S ITEMAP
4
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@ReflectDigital
Upload your XML sitemap
to Screaming Frog
Check that
there are no
server codes
except 200
Are any
pages
missing?
ROBOTS.TXT
5
Download the deck:
reflectdigital.co.uk/tech-audit
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@ReflectDigital
Are you blocking
crucial pages
or resources?
Do not block JS or CSS
Some tools might need
slowing down (AHREFS, Majestic)
If you block a page here
then search engines can’t go
to it to see if you’ve added or
removed a noindex tag
SPEED
6
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@ReflectDigital
Download the deck:
reflectdigital.co.uk/tech-audit
Check desktop
and mobile
speed
tools.pingdom.com
testmysite.withgoogle.com
The server
is often the worst culprit
Can any code be stored
in Google Tag Manager?
Can you use
a CDN instead?
Download the deck:
reflectdigital.co.uk/tech-audit
Download the slideshttps://www.reflectdigital.co.uk/tech-audit
& free guidehttps://www.reflectdigital.co.uk/audit-guide
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