The Ultimate Event for Small Business Success.

Heather LemereMarketing Director@salonbusiness Facebook.com/SalonSuccessStrategies

Creating Predictable Growth For The Beauty Industry

The Ultimate Event for Small Business Success.

One day, sometimes you just wake and decide…

…I Want More

The Ultimate Event for Small Business Success.

My Day Came February 2011

The Ultimate Event for Small Business Success.

Start of a new chapter in my life.

Jan 2009

Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul. ‘09

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Start of a new chapter in my life.

Jan 2009

The Evolution of Salon Success Strategies

Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul. ‘09

The Ultimate Event for Small Business Success.

Started Salon Success Strategies

July 2009

The Evolution of Salon Success Strategies

Jan. ‘09 Feb. ‘09 Mar. ‘09 Apr. ‘09 May ‘09 Jun. ‘09 Jul. ‘09

The Ultimate Event for Small Business Success.

Started Salon Success Strategies

July 2009

Jun. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘09

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Hosted my first workshop

December 2009

Jun. ‘09 Jul. ‘09 Aug. ‘09 Sep. ‘09 Oct. ‘09 Nov. ‘09 Dec. ‘09

ExpectationReality

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Hosted my first workshop

December 2009

Reality

The Evolution of Salon Success Strategies

Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10

The Ultimate Event for Small Business Success.

Got A Couple Clients…Salon

Success Strategies was off and running

Feb 2010

Nov. ‘09 Dec. ‘09 Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Got A Couple Clients…Salon

Success Strategies was off and running

Feb 2010

Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 Jul. ‘10

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Got the news, us 2 were

about to be 3

Mar 2010

Jan. ‘10 Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 Jul. ‘10

The Evolution of Salon Success Strategies

The Ultimate Event for Small Business Success.

Got the news, us 2 were

about to be 3

Mar 2010

The Evolution of Salon Success Strategies

Feb. ‘10 Mar. ‘10 Apr. ‘10 May ‘10 Jun. ‘10 Jul. ‘10 Aug. ‘10

The Ultimate Event for Small Business Success.

Life Came Back To Our Reality

February 2011

The Evolution of Salon Success Strategies

Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11

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The Ultimate Event for Small Business Success.

Life Came Back To Our Reality

February 2011

The Evolution of Salon Success Strategies

Jan. ‘11 Feb. ‘11 Mar. ‘11 Apr ‘11 May. ‘11 Jun. ‘11

The Ultimate Event for Small Business Success.

One day, sometimes you just wake and decide……I Want More

The Ultimate Event for Small Business Success.

November 11, 2011…

…We Got A Call

The Ultimate Event for Small Business Success.

First OfficeDecember 2011

First Staff MemberDecember 2011

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The Ultimate Event for Small Business Success.

We Grew, Because Our Clients Grew BeautiqueStarting Sales - $443KClose 2013 – 1.43M

BodyLaseStarting Sales - $1.1MClose of 2013 – 1.68M

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The Ultimate Event for Small Business Success.Salon Success Strategies is a niche marketing company catering to the beauty industry.

2012 - 400% Growth

2013 – 500% Growth

The Ultimate Event for Small Business Success.

How Did We Do It?

We Hired Sales People: Managed Opportunities

300 leads per week

The Ultimate Event for Small Business Success.

Our Biggest Challenge Remained:• Where are the decision makers?

• Who cares?

• Who is listening?

Something Had To Change

The Ultimate Event for Small Business Success.

Are They In The Industry?1

What’s Their Staff Structure3Are They The Decision Maker2

Step 1: Find The Qualified Leads

Before: 300 leads

After: 50 Qualified Leads

The Ultimate Event for Small Business Success.

LEAD SCORE SYSTEM

They Are Qualified

Step 2: Find Out Who’s Listening & Who Cares

Before: 50 Qualified Leads

After: 15 Leads Care

They Are Listening

They Care

The Ultimate Event for Small Business Success.

Step 3: Implement an Efficient Sales Process

Before: 15 Leads Care

After: 5 Close#

The Ultimate Event for Small Business Success.

How Has This Changed Our Company?• 10,500 Active Leads – 30% Are Qualified

• Closing 10-20% Each Month

• Eliminated Cost of Sales People ($6000 - $8000 per month)

• Leads Are Already Warmed To Our Services

• We Spend More Time Getting New Leads Into Our System

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The Ultimate Event for Small Business Success.

What’s Next For Us:

• On Track To Hit Seven Figures This Year

• Continued Growth And World Domination.

• Launch Project Success

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The Ultimate Event for Small Business Success.