Post on 06-Apr-2016
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HealthyMEMPHIS
TM
Healthy Mind.
Healthy Body.
Healthy Life.TM
M E D I A K I T
H E A LT H Y - M E M P H I S . CO M
POWERED BY
since 1998
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OTHER8%
ENTERTAINMENT9%
WELLNESS 24%
FITNESS30%
NUTRITION12%
LIFESTYLE17%
HealthyMEMPHIS
®
POWERED BY
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
FITNESS, FOOD, WELLNESS & BEAUTYOur community based Healthy MemphisTM magazine,
in print and online, with a complete health portal,
offers a fresh perspective in meeting the challenges
of today’s hectic lifestyle. Within each issue you will
find creative yet practical advice on maintaining a
balanced approach to your health.
THE SOURCEA commitment to compelling, accurate,
timely, trustworthy information based on
research from our Editorial Advisory
Board of 35+ medical professionals and
industry experts, as well as our passionate
professional writing team.
award-winningcustom content
HealthyMEMPHIS
TM
editorial calendar SIGNATURE ISSUESJANUARYTHEMENewphoria!ART DEADLINE: December 4
FEBRUARYTHEMEAll HeartART DEADLINE: January 5
MARCHTHEMECancerART DEADLINE: February 5
APRILTHEMEOrganizedART DEADLINE: March 5
MAYTHEMEBloom!ART DEADLINE: April 6
JUNETHEMEThe Man IssueART DEADLINE: May 5
JULYTHEMEDestinationART DEADLINE: June 5
AUGUSTTHEMESolutionsART DEADLINE: July 5
SEPTEMBERTHEMEHealth SmartsART DEADLINE: August 5
OCTOBERTHEMEWomen’s HealthART DEADLINE: September 4
NOVEMBERTHEMEThankfulART DEADLINE: October 5
DECEMBERTHEMEPeaceART DEADLINE: November 5
42% of Memphisites die of
cardiovascular disease.
73% of Memphisites say they actively seekinformation about
nutrition and healthy living.
89% of American adults
are still attached to monthly magazines.
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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
growing strong since 1998
distribution
MARKET PROFILEIn a growing marketplace where emphasis is placed on
beauty, fitness and wellness, Healthy MemphisTM is the portal
that can strategically launch your business into success
by reaching large audiences of active, health-conscious
readers—digitally and soon in print—as well as educated
professionals in various industries around the area.
MORE EXPOSURE• Monthly Digital Magazine | 1000’s of downloads / views• Printing Soon | 2015
Healthy Memphis TM is direct mailed to CEOs, doctors, dentists, attorneys, accountants, etc., and subscribers.
• 13,000 Direct-Mailed copies and personal subscriptions
• 105,000+ Readers
GET PUBLISHEDReach local readers and tourists by advertising in a reputable,
high-quality publication with a proven track record. Promote
your practice, products, services and events.
ONLINE MAGAZINE FLIPBOOKYou can view the magazine from any computer, right from
our homepage, or you can download the magazine to your
smartphone or tablet. This feature is linked, and interactive,
and gets richer every month.
*STATISTICS AND DEMOGRAPHICS BASED ON HEALTHY
MAGAZINE AGGREGATE IN OUR OTHER MARKETS,
INCLUDING UTAH, IDAHO, CALIFORNIA, AND NEVADA.
59% of Memphisites are
overweight or obese. 75%
of readers arewomen, 25 – 65 years
old, with an active, health-conscience
lifestyle.
62% of Memphisites want to
lose weight, and 82% say exercise and physical
activity are important to them.
81% of Memphisites have
tried some kind of diet.
600kMemphisites are
considered inactive.
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HealthyMEMPHIS
TM
POWERED BY
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
18-34, 59% women | median age 24 | 41% of readers
35-54, 72% women | median age 47 | 26% of readers
55+, 63% women | median age 61 | 33% of readers
READERSHIP DEMOGRAPHICS*
media outlets Readers are less likely to engage in
other activities while reading, compared with other media
options.
UP.Magazine readership
is UP, and readers spend an average of 43
minutes per issue on magazines.
content interactivitymobile content
MOBILE WEB, DIGITAL, INERACTIVEMAGAZINE
Sticky. Another demonstra-tion of the power of
magazines. 43 minutes per issue, sticky.
43These 43 minutes of attention are
typically undivided.
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HealthyMEMPHIS
TM
HealthyMAGAZINE
®
MAGAZINETM
POWERED BY
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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
Healthy MemphisTM presents a variety of options to help
you grow your business. From custom content in print and
online, and from digital to direct, we’re here for you.
TV AFFILIATIONMEDIA PARTNERSHIP Our exlusive media partner promotes Memphis’
top health professionals, online, and on TV through
their various programs.
PRINTEDUCATING THE COMMUNITY print and companion digital, custom content via
mailers and print marketing, and online outreach.
DIGITAL/WEBONLINE & MOBILE MASTERYwebsite creation, site promotions
SOCIAL MEDIA Facebook, Twitter, Pinterest, and more.
NEW MEDIAMOBILE SOLUTIONSTimes, they are a changing—fast.
Emerging technologies are introducing
new methods of marketing your
products and services. Responsive web
design, prominently place interactive content,
digital publishing, PPC and more. Our
custom-content platform gets you
prominently placed like no other platform can.
websites that workThe internet is an ocean of information. Don’t get washed up by the competition. Design or re-design your company website today built on a fresh streaming, custom-content, media-based platform.
BUILD A BETTER BRANDAs a reflection of your brand, website design is essential to
building your client database. The quality of your website shows
your dedication to your clients by making it easy to find the
information they need to know about your company.
Whether it’s a new design or re-design, we will create a
professional and effective look for an affordable price. In
addition, we will work to optimize your website’s placement in
major search engines such as Google, Yahoo!, and Bing.
HIGHLY EFFECTIVE CUSTOM WEBSITES • FREE CONSULTATION
• PROFESSIONAL LAYOUT AND DESIGN
• FRESH, CURRENT, CUSTOM CONTENT
• POWERFUL MEDIA AFFILIATION
• COPY WRITING ASSISTANCE AVAILABLE
• ANIMATED HEADERS
• JAVASCRIPT TRANSITION EFFECTS
• OFFICE TOURS (VIDEO/SLIDESHOW)
• PHOTO GALLERIES (BEFORE AND AFTER)
• CLIENT TESTIMONIALS
• GOOGLE MAPS AND DIRECTIONS
• FULL TEXT SITE SEARCH
• UPCOMING CALANDER EVENTS
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HealthyMEMPHIS
TM
POWERED BY
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
HealthyMEMPHIS
TM
iMediaHealthy MemphisTM Magazine is now being distributed in more ways than ever.
DIGITAL HEALTHY MAGAZINEWith the introduction of the iPad, the print publishing industry got a major shot in the arm. Industry experts’ bleak outlook of magazines and newspapers has given way to a new exciting format that promises an enhanced multimedia connection with readers and even greater ad revenue potential. Now the experts are realizing that print, in the right format, is here to stay, and is optimized by combining interactive digital applications. By owning this digital/print space at the local level, the future is definitely bright!
VIDEO PRODUCTIONToday, moving media is a must. Telling your story with video is much more compelling than a stationary website or brochure, establishing a competitive advantage over those who don’t. Stardocs Media offers professionally produced video presentations to place on our site and the client’s website. What are you wating for? Get Moving!
MOBILE SOLUTIONSAs mobile applications continue to emerge and establish viable marketing channels, Stardocs Media is an early adopter and leader in this area. From SMS text messaging to smart phone apps, Stardocs Media provides clients with effective targeted mobile marketing for people on the go.
Home Page
Tablet
Evolved, motivating content, in your hand, in your head, in your heart.
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MOBILE WEB, DIGITAL, INERACTIVEMAGAZINE
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
mobileresponsive
design
online interactionThere are 3 ways local healthcare providers can participate on Healthy MemphisTM:
• Showcase Package (Advisor or Expert)• Health Directory Listing (Basic or Enhanced)• Banner Ad (Leaderboard, Side Banner)
SHOWCASE PACKAGESHealthcare providers desiring maximum expo-sure in their respective health center will want to participate in our Advisor or Expert program. Both packages offer a professional home page with unlimited space to showcase the following online content elements:
• Articles• Videos• Events• Promotions• Photo Galleries (e.g. before and after photos)• Patient Testimonials/Reviews• News/Press Releases• Professional Bio
• List of Services
PROVIDER SHOWCASE One example of how this works is Phillip C. Hoopes, M.D., an advisor in Healthy Memphis’ eye care center, who has the vision of Healthy Memphis’ capability, and is promoted extensively throughtout the site.
“For over ten years, stardocs media has provided a great vehicle for us to promote our services and to educate the local community. We couldn’t be happier with the excellent results we get from their magazine and website products.” - Phillip C. Hoopes, M.D.
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HealthyMEMPHIS
TM
POWERED BY
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
directory packagesADVISOR PACKAGEAn exclusive program reserved for qualifed professionals in each health center. They receive extensive exposure throughout all the Healthy Memphis pages and exclusive exposure within their respective health center including slideshows and featured specialists sections. Advisors get top-tier placement in the health directory and in site (full-text) searches.
**Ask about our very powerful, exclusive SEO program.
EXPERT PACKAGE Experts get second-tier placement in the directory and site search as well as unlimited space to publish their online content.
HEALTH DIRECTORY LISTING All local healthcare providers are given a free healthdirectory listing. Additionally, providers can upgradeto an Enhanced listing that includes a link to their website and email, and preferred placement in the directory and site search.
BANNER ADSTwo run-of-the-site banner ad options are available.
Leaderboard banner - These are typically sold and maintained by our media affiliate.
Side banner ads - OPTIONS include run-of-the-site and specific health center pages. 250x250 pixels
1.Advisors
get top billing
2.Experts get 2nd tier
placement
3.Enhanced listing
4.Basic Listing
Leaderboardad
Medium rectangle ad
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HealthyMEMPHIS
TM
FREE
POWERED BY
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H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
Premium Positions Open 3x 6x 12xBack Cover $2,800 $2700 $2600 $2500
Inside Front Cover (pages 2,3) $1275 $1250 $1225 $1200
Inside Back Cover $1175 $1150 $1125 $1100
Centerfold Display (2 pages) $1775 $1750 $1725 $1675
Full Color Ads Open 3x 6x 12xFull Page $1150 $1100 $1050 $975
3/4 Page $975 $950 $925 $875
1/2 Page $775 $750 $725 $675
CD-Size $575 $550 $525 $475
1/4 Page $475 $450 $425 $375
1/8 Page $275 $250 $225 $175
Marketplace $105 $95 $85 $75
Two-Page Layout $1575 $1550 $1525 $1475
1/4Vert1.75
x 9.75
1/2 PageHorizontal
1/4 Page
Mktplace
1.75 x 1.75
1/8Page1.75
x 4.75
CD Size
5.25 x 4.75
CD Size
1/2 PageVertical
1/4 Page3.625 x
4.75
1/8 Page
1/8 Page3.625 x
2.25
advertising rates
Guidelines• Ad must be submitted in PDF format with all fonts included or converted to paths/outlines• Resolution must be 300 DPI or greater and ads must include a .125 inch bleed.• Rates are net; agencies must add commission• Payment required upon approval of ad• Ad creation and/or photography available for an additional fee
Full Page(without bleed)
8.375 x 10.875
7.5 x 4.75
3.625 x 9.75
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HealthyMEMPHIS
TM
POWERED BY
S I N C E 1 9 9 8
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
EDUCATE THE COMMUNITY. BE THE EXPERT IN YOUR FIELD.
EVOLVING YOUR PRACTICE IS ONE CALL AWAY.
CORPORATE
866.884.3258
901.682.8561
EMAIL info@healthy-memphis.com
H E A L T H Y M I N D . H E A L T H Y B O D Y . H E A L T H Y L I F E .
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HealthyMEMPHIS
TM
POWERED BY
S I N C E 1 9 9 8