Health Care Social MediaHealth Care Social MediaLandscapeLandscape

John SharpJohn Sharpehealth.johnwsharp.comehealth.johnwsharp.com

June 2, 2011June 2, 2011

Social Media Emerging Social Media Emerging CommunitiesCommunities

Health 2.0

Pharma 2.0

e-Patients#HCSM

Medicine 2.0

Health 2.0Health 2.0

StartupsStartups MiddlewareMiddleware ChallengesChallenges Health 2.0 blogHealth 2.0 blog Health 2.0 ConferencesHealth 2.0 Conferences

Medicine 2.0Medicine 2.0

Medicine 2.0 conference – Toronto, Medicine 2.0 conference – Toronto, now internationalnow international

International flavorInternational flavor Academic approachAcademic approach Journal of Internet Medical ResearchJournal of Internet Medical Research

E-PatientsE-Patients

Advocacy focusAdvocacy focus E-Patients.net website/blogE-Patients.net website/blog Society of Participatory MedicineSociety of Participatory Medicine Journal of Paticipatory MedicineJournal of Paticipatory Medicine Communities – PatientsLikeMe, Communities – PatientsLikeMe,

OrganizedWisdom, ACOROrganizedWisdom, ACOR Blogs – DiabetesMine, etc.Blogs – DiabetesMine, etc.

HCSMHCSM

Marketing focusMarketing focus Weekly HCSM chats on TwitterWeekly HCSM chats on Twitter Mayo Center for Social MediaMayo Center for Social Media HCSMCa, HCSMeuHCSMCa, HCSMeu

Pharma Social MediaPharma Social Media

Marketing from pharma, deviceMarketing from pharma, device PharmaVoice, other blogsPharmaVoice, other blogs FDA regulations – uncertaintyFDA regulations – uncertainty

Social Media CommunitiesSocial Media Communities

Overlapping – Medicine 2.0 at Overlapping – Medicine 2.0 at StanfordStanford

Patients 2.0 at Health 2.0Patients 2.0 at Health 2.0 Mainstream – HCSM pervasive at Mainstream – HCSM pervasive at

HIMSS conferenceHIMSS conference Government 2.0 – working with Government 2.0 – working with

Health 2.0, providing challenges to Health 2.0, providing challenges to encourage innovationencourage innovation