Post on 27-Nov-2014
description
| DMD Experience Design | April 2009
We care about health care because we care about us.
| DMD Experience Design | April 2009
This is called enlightened self-interest.
| DMD Experience Design | April 2009
Which is not this.
| DMD Experience Design | April 2009
They just had self-interest.
| DMD Experience Design | April 2009
It looks more like:
| DMD Experience Design | April 2009 [dramatization]
| DMD Experience Design | April 2009
This was pretty bad.
This was pretty bad.
| DMD Experience Design | April 2009
This sucked too.This sucked too.
| DMD Experience Design | April 2009
This was the worst.This was the worst.
| DMD Experience Design | April 2009
I want better care.
| DMD Experience Design | April 2009
Seriously.
| DMD Experience Design | April 2009
We all do.
| DMD Experience Design | April 2009
For young
| DMD Experience Design | April 2009
and old.
| DMD Experience Design | April 2009
Its up to us to change the conversation.
| DMD Experience Design | April 2009
- Atul Gawande M.D., The Checklist, The New Yorker
“We have a thirty-billion-dollar-a-year National Institute of Health...
which has been a remarkable powerhouse of discovery. But we have
no billion-dollar National Institute of Health Care Delivery studying
how best to incorporate those discoveries into daily practice.”
| DMD Experience Design | April 2009
Scientists provide valuable primary researchDesigners change perceptionPeople create demand
| DMD Experience Design | April 2009
Ec
on
om
ic V
alu
e
Time
Designers
Culture
Scientists
| DMD Experience Design | April 2009
Ec
on
om
ic V
alu
e
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
| DMD Experience Design | April 2009
So we should ask the experts?
| DMD Experience Design | April 2009
“We need to give engineers the right question and they may already have the answer.” - Dr. Andrew Denton, Materials Connexion
| DMD Experience Design | April 2009
“The future is already here, its just unevenly distributed.” - William Gibson, Author,
NPR
| DMD Experience Design | April 2009
Ec
on
om
ic V
alu
e
Time
Designers
Culture
Scientists
Discovery
Translation
Amplification
firebrands instigatorscreatorscatalysts
| DMD Experience Design | April 2009
The right question comes from understanding people
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
There is a lot of talk about innovation, but …
| DMD Experience Design | April 2009
innovation is not something you talk about. It is something you do.
| DMD Experience Design | April 2009
And the doing is messy.
| DMD Experience Design | April 2009
Think big. Start small. Act fast.
| DMD Experience Design | April 2009
Designers need to speak the language of business
| DMD Experience Design | April 2009
in order to create meaningful change in the world.
| DMD Experience Design | April 2009
We must scale our expectations
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
SPARC Innovation Group
| DMD Experience Design | April 2009
Find: Map and analyze activities1
Recognize: concept illustrations2
Prototype3
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Stakeholder interviews
Patient interviews
Phone interviews
Site visits
Elicitation activities
Camera study
Secondary research
Online survey
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
Principle 1: Provide the right information at the right time
Principle 2: Recognize the individual and tailor services to them
Principle 3: Maintain excellent communication between physicians
Principle 4: Provide the “right” level of support
Principle 5: Patients want to be as normal as possible
Principle 6: Patient confidence in their care is crucial
Principle 7: Give patients as much control as possible
Principle 8: Patients prize convenience in treatment
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
| DMD Experience Design | April 2009
We have to be really smart stupid people.
| DMD Experience Design | April 2009
We have to be curious about the obvious
| DMD Experience Design | April 2009
So what have you found out about the silver tsunami?
| DMD Experience Design | April 2009
What are OLD people really like?
| DMD Experience Design | April 2009
What is too OLD?
| DMD Experience Design | April 2009
Do OLD people act like they should?
| DMD Experience Design | April 2009
How were your assumptions challenged?