Post on 04-Jul-2020
1© GfK 2016 | Health and fitness tracking
Health and fitness trackingGlobal GfK survey
September 2016
2© GfK 2016 | Health and fitness tracking
Global GfK survey: Health and fitness tracking
*To see country results, click on the map. To go back to the table of content,
click on the GfK logo anywhere in the document.
Country results
Methodology
Global results
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3© GfK 2016 | Health and fitness tracking
Methodology
4© GfK 2016 | Health and fitness tracking
Countries covered, methodology and sample size
GfK interviewed in summer 2016 more than 20,000 consumers (aged 15 and older) in 16 countries online.
The data have been weighted to reflect the demographic composition of the online population age 15+ in each market.
Argentina (online/n=1007)
Australia (online/n=1001)
Belgium (online/n=1004)
Brazil (online/n=1500)
Canada (online/n=1002)
China (online/n=1510)
France (online/n=1501)
Germany (online/n=1502)
Italy (online/n=1503)
Mexico (online/n=1000)
Netherlands (online/n=1003)
Russia (online/n=1501)
South Korea (online/n=1000)
Spain (online/n=1500)
UK (online/n=1501)
USA (online/n=1536)
5© GfK 2016 | Health and fitness tracking
Questions
Do you currently monitor or track your health or fitness using an online or mobile application
or through a fitness band, clip, or smartwatch? This could range from monitoring your diet,
weight, or health concerns to tracking your steps or other exercise.
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Why do you monitor or track your health or fitness? Select all that apply.
To motivate myself to exercise
To be more productive
Because it’s fun
Because it’s part of my daily routine
To improve my energy level
For some other reason
Not sure
To maintain or improve my physical condition/fitness
To motivate myself to eat and drink healthy
To monitor or track a specific health condition
To lose weight
To improve sleep
To compete with other people
To train for an event (race, sport, etc.)
6© GfK 2016 | Health and fitness tracking
Global results
7© GfK 2016 | Health and fitness tracking
Across 16 countries, one in three internet users (33 percent) currently monitor or track
their health or fitness via an online or mobile application, or via a fitness band, clip, or
smartwatch
Top 5 countries are China (45 percent), Brazil (29 percent), USA (29 percent),
Germany (28 percent) and France (26 percent)
Top 3 reasons for monitoring or tracking health and fitness:
• “to maintain or improve my physical condition or fitness” (55 percent)
• “to motivate myself to exercise” (50 percent)
• “to improve my energy level” (35 percent)
Highlights
8© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average across all 16 countries – Total plus breakdown by gender
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
33%
18%
45%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
32%
18%
46%
4%
34%
18%
44%
4%
9© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average across all 16 countries by age groups
26%
24%
42%
8%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
39%
23%
34%
4%
41%
17%
39%
3%
28%
16%
51%
5%25%
12%59%
4%21%
9%
67%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
10© GfK 2016 | Health and fitness tracking
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
Tracking health or fitness via an app, fitness band, clip or smartwatch
Country comparison
11© GfK 2016 | Health and fitness tracking
Reasons for tracking or monitoring health or fitness
Average across all 16 countries among people who currently track or monitor
Source: GfK survey among 4,900+ Internet users (ages 15+) in 16 countries who currently track their activities, with the total base of n=20,000+ of online respondents
Multiple answers possible – rounded
1%
2%
8%
14%
17%
22%
24%
29%
29%
29%
34%
35%
50%
55%
Not sure
For some other reason
To compete with other people
To train for an event (race, sport, etc.)
To monitor or track a specific health condition
Because it's fun
To be more productive
To lose weight
Because it's part of my daily routine
To improve sleep
To motivate myself to eat and drink healthy
To improve my energy level
To motivate myself to exercise
To maintain or improve my physical condition/fitness
12© GfK 2016 | Health and fitness tracking
Country results – Europe
13© GfK 2016 | Health and fitness tracking
Belgium
14© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Belgium – Total plus breakdown by gender
18%
14%
66%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
15%
12%
70%
3%
21%
15%
62%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
15© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Belgium by age groups
21%
18%56%
6%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
21%
25%
52%
2%20%
15%63%
2% 16%
11%
72%
2% 17%
9%
70%
4% 14%
7%
76%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
16© GfK 2016 | Health and fitness tracking
France
17© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in France – Total plus breakdown by gender
26%
15%55%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
27%
15%
55%
2%
25%
16%55%
4%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
18© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in France by age groups
24%
21%
48%
7%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
31%
22%
44%
3%
34%
20%
43%
4%21%
16%61%
2%26%
8%63%
4%22%
8%68%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
19© GfK 2016 | Health and fitness tracking
Germany
20© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Germany – Total plus breakdown by gender
28%
13%56%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
25%
14%58%
3%
30%
13%
53%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
21© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Germany by age groups
31%
23%
42%
3%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
29%
22%
47%
3%
28%
16%
53%
3%20%
9%
66%
5%
29%
12%
57%
2%
30%
7%
59%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
22© GfK 2016 | Health and fitness tracking
Italy
23© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Italy – Total plus breakdown by gender
16%
14%
67%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
14%
14%
70%
3%
19%
13%
64%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
24© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Italy by age groups
14%
19%
60%
7%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
26%
21%
52%
0%23%
20%
54%
3% 15%
12%
71%
3% 11%
8%
80%
2% 10%7%
80%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
25© GfK 2016 | Health and fitness tracking
Netherlands
26© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in the Netherlands – Total plus breakdown by gender
13%
10%
73%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
10%
10%
76%
5%16%
10%
70%
4%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
27© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in the Netherlands by age groups
21%
14%55%
10%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
21%
14%60%
4% 15%
9%
73%
4% 12%
14%
74%
1% 9%8%
81%
2% 7% 5%
82%
7%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
28© GfK 2016 | Health and fitness tracking
Russia
29© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Russia – Total plus breakdown by gender
19%
20%
58%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
21%
19%57%
3%
17%
20%
59%
4%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
30© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Russia by age groups
24%
25%
49%
2%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
20%
25%
52%
3% 18%
17%61%
4% 14%
16%
66%
4%23%
16%58%
4% 13%
12%
67%
8%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
31© GfK 2016 | Health and fitness tracking
Spain
32© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Spain – Total plus breakdown by gender
24%
17%56%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
22%
15%
61%
2%
26%
19%
51%
4%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
33© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Spain by age groups
25%
23%
44%
8%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
25%
22%
48%
5%
28%
20%
51%
1%25%
15%
58%
2%22%
15%61%
2% 17%
11%
67%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
34© GfK 2016 | Health and fitness tracking
United Kingdom
35© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in UK – Total plus breakdown by gender
19%
16%
62%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
18%
17%
63%
3%
21%
16%
61%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
36© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in UK by age groups
23%
29%
44%
4%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
30%
28%
37%
5%
27%
21%
50%
2% 17%
12%
69%
3% 11%
11%
76%
2% 10%
6%
83%
1%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
37© GfK 2016 | Health and fitness tracking
Country results – North America
38© GfK 2016 | Health and fitness tracking
Canada
39© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Canada – Total plus breakdown by gender
19%
18%
61%
2%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
20%
19%59%
2%
19%
16%
63%
2%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
40© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Canada by age groups
13%
19%
63%
5%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
21%
30%
46%
2%24%
17%
57%
2%19%
23%58%
17%
11%
70%
3%19%
8%
73%
1%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
41© GfK 2016 | Health and fitness tracking
USA
42© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in USA – Total plus breakdown by gender
29%
16%
52%
2%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
27%
18%
54%
2%
32%
15%
51%
2%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
43© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in USA by age groups
25%
26%
41%
9%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
44%
20%
35%
2%
46%
17%
36%
2%25%
19%
55%
1% 17%
12%
69%
2% 17%
9%
74%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
44© GfK 2016 | Health and fitness tracking
Country results – Latin America
45© GfK 2016 | Health and fitness tracking
Argentina
46© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Argentina – Total plus breakdown by gender
22%
33%
42%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
19%
34%
44%
4%
25%
32%
40%
4%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
47© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Argentina by age groups
20%
34%
43%
3%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
23%
37%
36%
5%25%
35%
37%
2% 17%
27%52%
4%21%
21%51%
7%27%
21%
49%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
48© GfK 2016 | Health and fitness tracking
Brazil
49© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Brazil – Total plus breakdown by gender
29%
28%
39%
4%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
25%
29%
42%
5%
34%
28%
35%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
50© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Brazil by age groups
24%
35%
35%
6%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
36%
28%
33%
3%
30%
28%
40%
2%26%
25%
45%
5%23%
23%
51%
3%
29%
22%
47%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
51© GfK 2016 | Health and fitness tracking
Mexico
52© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Mexico – Total plus breakdown by gender
23%
32%
41%
5%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
19%
27%
48%
5%
26%
36%
33%
5%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
53© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Mexico by age groups
22%
32%
37%
9%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
25%
33%
38%
5%23%
35%
39%
4% 16%
29%53%
3%24%
25%
50%
1%
33%
23%
38%
7%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
54© GfK 2016 | Health and fitness tracking
Country results – Asia-Pacific
55© GfK 2016 | Health and fitness tracking
Australia
56© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Australia – Total plus breakdown by gender
19%
19%
59%
3%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
20%
21%57%
2%
18%
17%
62%
3%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
57© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in Australia by age groups
16%
27%52%
6%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
25%
35%
37%
2%26%
20%
51%
4%21%
13%65%
1% 13%
10%
75%
2% 11%
13%
75%
1%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
58© GfK 2016 | Health and fitness tracking
China
59© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in China – Total plus breakdown by gender
45%
16%
32%
6%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
48%
15%
31%
6%
43%
17%
34%
6%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
60© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in China by age groups
30%
19%
41%
10%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
46%
21%
28%
5%
53%
13%
31%
3%
43%
12%
35%
10%
52%
7%
34%
7%
36%
9%
46%
9%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
61© GfK 2016 | Health and fitness tracking
South Korea
62© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in South Korea – Total plus breakdown by gender
16%
18%
59%
7%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
16%
17%
60%
7%16%
18%
58%
8%
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
63© GfK 2016 | Health and fitness tracking
Tracking health or fitness via an app, fitness band, clip or smartwatch
Average in South Korea by age groups
9%
16%
60%
15%
15-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60+ years
17%
22%56%
6%22%
17%55%
6% 14%
18%
65%
3% 14%
17%
58%
10%19%
14%60%
7%
Yes, I currently monitor or track
Not currently, but I have monitored or tracked in the past
No, I have never monitored or tracked my health or fitness
Not sure
Source: GfK survey among 20,000+ Internet users (ages 15+) in 16 countries – rounded
64© GfK 2016 | Health and fitness tracking
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