PR is Marketing’s Future

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PR is Marketing’s Future

Is PR replacing marketing?

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PR is Marketing’s Future

PR agency heads rank social media community management as top focus for increased investment

The Holmes Report’s World PR Report 2013

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PR is Marketing’s Future

Has PR moved beyond media relations?

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PR is Marketing’s Future

Global PR industry grew by 8% in 2012 - the third consecutive year at

approximately the same level

The Holmes Report’s World PR Report

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PR is Marketing’s Future

Visual storytelling

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PR is Marketing’s Future

Is PR creative enough?

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PR is Marketing’s Future

Creativity in PR industry is (North America only):

• 51%: ‘inspirational’ or ‘good’• 11%: ‘unsatisfactory’ or worse

The Holmes Report’s Global Study on Creativity in PR

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PR is Marketing’s Future

Where does social media belong?

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PR is Marketing’s Future

Public relations and data

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PR is Marketing’s Future

Creativity in PR is:• Great storytelling (71%)• Audience insight (63%)• Content creation (52%)

• Purpose (41%)

The Holmes Report’s Global Study on Creativity in PR

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PR is Marketing’s Future

Integrated: fantasy or reality?

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PR is Marketing’s Future

PR agency industry is worth almost $11 billion and employs more than

75,000

The Holmes Report’s World PR Report

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PR is Marketing’s Future

Buyer behavior

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PR is Marketing’s Future

• Aarti Shah, The Holmes Report: @aartishah

• Brian Carr, Springpad: @Brian_Carr

• Christian Megliola, Connelly Partners: @The_Xman

• Mark O’Toole, HB Agency: @markrotoole

• Tim Reeves, a&g: @Tim_Reeves

• Anne Weiskopf, Digiday: @AnneWeiskopf