hi.

LONDON

350 skilled

professionals

20 category

leading clients

16languages

spoken

189 countriesserved

1 great

company

12 globaloffices

SEATTLE

NEW YORK LODZ

SINGAPOREDALLAS

fromanalytics tooptimization

insights

branding

planningplanning

experiential

data/analytics

digital

direct

promotional

channel

loyalty

change

home is where the heartland

is

SEATTLE

BUFFALO

DALLAS

ROCHESTER

MINNEAPOLIS

CHARLOTTE

ROCHESTERBOISE

help businesses

do business

help leaders

lead

Ace Awards 1st place – PNC Commercial Multiphase Campaign 3rd place – PNC Merchant Services Manufacturer USB Mailer Telly Awards Bronze Telly – AMF Printer Smash Video Bronze Telly – Raising Cane’s National Chicken Finger Day

Video Interactive Media Awards Outstanding Website: Magazine – Lockheed Martin Code

One Magazine Website IMA Outstanding Achievement Award: Military – Lockheed

Martin Code One IMA Outstanding Achievement Award: E-Zine – Lockheed

Martin Code One Magazine Outstanding Website – PNC Commercial Multiphase

Campaign Microsite How Interactive and Web Design Awards Merit Award – Peterbilt 579 Product Launch Website WebAwards Marketing Standard of Excellence – SourceLink Rebrand and

Website Redesign Financial Services Standard of Excellence – PNC Commercial B2B Standard of Excellence – PNC Commercial Multiphase

Campaign Microsite Outstanding Website – Peterbilt Truck Model 579 Product

Launch Campaign W3 Awards Gold – Peterbilt 579 Product Launch Gold – PNC B2B Lead Gen Campaign Silver – Lockheed Martin Code One Magazine Website Midas Awards Midas Certificate – PNC Commercial Multiphase

Campaign Microsite

Awards in 2012

Our POV

9

Massive Disruption

Economic Uncertainty

Category Issues

Client Vulnerability

Integration Imperatives

Unending Change

we create extraordinary experiences that matter

we believe there is only one world – and digital and physical worlds should work in tandem

Strategy &Insights

DataAnalytics

Content & Creative

Digital &Technology

CriticalComm.

Sports &Experiential

Extraordinary Experiences that Matter

• Strategic planning & innovation

• Research & analysis• Digital, social,

mobile & customer experience audits

• Brand development & refresh

• Brand architecture & naming

• Digital ecosystem discovery & planning

• New product development, naming & branding

• Integrated multichannel planning

• Content strategy & development

• Insights, analytics & measurement

• Idea generation & innovation• Creative design, copywriting, user experience design, development & production across all channels:• Digital• Video• Display & search• Mobile• Social Media• Direct Mail• Experiential• Collateral• Sales

Enablement Tools

• Multi channel content strategy

• Critical Communications

• Radio, Print, TV• Retail and POS• Out of Home

• Digital strategy• UX design• Front & back end development of enterprise-level web sites• Application development• Microsites• Promotional landing pages• Social Media• pURLs• E-mail• SEO/SEM • Online advertising• Mobile• Games• eLearning• Kiosks•Web and social analytics• Hosting• Analytics

• Critical Communications

• Simplification of Customer Communications

• Correspondence Systems Analysis

Delivered through:• Communications

Strategy• Communications

Development & Management

• Communications Production Management

• Strategic Planning• Property

Review/Evaluation• Contract Negotiation• Sponsorship

Packaging• Licensing• Post-Events/Program

Reporting • Production,

Promotion & Mgmt.• Media Leveraging• Staff Sourcing &

Recruitment• Partner Solicitation• Creative Concept

Development• Budget / Program

Management• ROI Evaluation• Athlete/Celebrity

Handling• Destination

Management

• Analytical data management

• Segmentation & profiling

• Predictive modeling • Data mining• ROI reporting &

optimization• Financial

simulations/sensitivity analyses

• Web analytics & optimization

• SEO & SEO analytics

• Digital media optimization

• Attribution modeling & optimization

• Experimental design• Multivariate

testing/optimization • Portfolio analytics• Loyalty program

analytics

Our Approach

Technology + All Platforms + All Triggers + Across All Channels

pURL +

achievement

partnership

experience

brand value

strategy

understanding

people

our approach

Why hawkeye

Strategic Understanding

Business-Building

Accountable

Category Expertise

Partnership

18

Integrated. Digital. Agency.

Your Needs

Let’s Tour