Post on 22-Jan-2018
GOALS of content marketing programs
Aquire customers and generate sales leads
Improve brand perception and visibility
Increase relevance and influence
1 Gartner CMO spend survey 2015 2 SalesForce Marketing Mastery Survey 2015
43% of Marketers say Connecting with the Customer is their Biggest Challenge
Social Has Broken the Customer Path-to-Purchase
Broken Link to Transaction
Customers Value Social Media to make Purchase Decisions. Insert valuable user-generated content into the website.
your website
Customers visit website looking for products/services to research/purchase.1.
Customers are driven off-site via social media to engage with the brand by reading reviews, viewing images, etc.
2.
Customers comment, share, write reviews… stories about your brand/product/service develop.
3.
Social stories are inserted at all points of the buying funnel, and lead to greater brand engagement and sales.
4.
77% of Consumers Read Reviews before making a purchase.
Use Powerful Social Stories along all points of the Customer Journey.
your website
Acquire content from all your social channels: @#
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Integrate Brand Social and UGC Into the Website, Landing pages, Marketing Automation, Editorial Content and more.
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Keyword generated navigation
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WEBSITE
TRANSACTION
Endless customizations and templates. Compatible with all CMS platforms.
Shop-able images connect UGC to the point of conversion.
Set thresholds for native vs. socially imported content.
Use informative tiles to help tell your story.
Plug into Adsense to monetize your board.
Add rich media and videos to enhance user experience.
Import, tag and archive all brandsocial content.
Plugin-ready partners include Google Analytics (track performance), Addthis (social sharing) and Disqus (post commenting).
Integrating social into the brand marketing for a seamless path to consumer purchase. Clients.
Harness the power of UGC
Google analytics tracks Transaction and increases in
time-on-site and other engagement metrics.
Insert Ad Tiles and “Shoppable" Posts
Organize Social Content Hubs
around content categories like traveller type, region or experience - display in multiple places, as full content hubs, or sliders of content
www.Hashtagio.com
Create multiple hubs of brand and UGC to be used
at multiple places throughout the website
-to tell the brand stories
Social Landing Pages - keep customers engaged on the brand site.
Brand Integration: UGC becomes part of the brand story www.Hashtagio.com
Add Non-Social content with links to reservations or other
points-of-transaction.
Add fresh tagged content for SEO to the website.
Dedicated social hubs integrated into website from brand social
posts, selected UGC, by experiences, traveller type, for contesting hashtags and more.
Follow, Like andShare Content - without leaving the website
Curate, Aggregate and Tag Social content.
Make social content work as lead generation - or as part of the point-of-sale.
Like. Share. Shop.
www.Hashtagio.com
Publish UGC and make it part of the brand story.
Dedicated social hubs integrated into website from brand social
posts, selected UGC, by experiences, EQ profile, for
contesting hashtags and more.
Add Non-Social content with links to Reservations or other points-of-
transaction.
Add fresh tagged content for SEO to the website.
Click to buy - send traffic to
stakeholder websites.www.Hashtagio.com
Integrate UGC to build content and engagement.
Tag content with #BestofCanada to be featured
on westjet.com
Keep user’s on the website and engaging with the brand. Share, Like and Comment - without leaving the website.
www.Hashtagio.com
1. Social Hubs bring in content from Social feeds (Instagram,
Facebook, Twitter, G+, YouTube, Vimeo) - Content you are investing
time and resources building and managing.
2. Stop sending traffic off the website - and away from the point of
transaction.
3. Keep your users engaged at all points along the customer path-to-
purchase.
4. Add fresh SEO friendly content to the website to be found in
Search.
5. Own your Social media assets and build a searchable library of
content.
6. Measure ROI in social content and UGC.
7. Convert Social to Sales. Connect with your Customer.
WHY HASHTAGIO?
www.Hashtagio.com
Alicia Whalen Connecting Social Media to Sales. Hashtagio.com alicia@hashtagio.com 877.654.1587 905.401.2249 hashtagio.com
www.Hashtagio.com