Morra Aarons-Mele & Susan McPherson @morraam & @susanmcp1

Who are you?    

BRAND NICHE VOICE

What are your communications goals?

Build community

Raise brand awareness Raise funds

Media exposure

Thought leadership

Inspire an action

Increase donor

engagement eCommerce Develop

partnerships

Who are you trying to reach?

CURRENT DONORS

LOCAL POLITICIANS

NEW MOMS LOW-

INCOME FAMILIES

INDUSTRY INFLUENCERS

GREEN REPORTERS

Social media

strategy

Identity

Goals

Audience

Measuring Your Social Media Success

Let’s Get Real World.

#GivingTuesday

#CSRChat  

#BlogforObama  

Shot@Life  •  Increase  awareness  of  cri3cal  need  

to  deliver  vaccines  to  children  in  the  developing  world  

•  Blogust  –  Blog  relay,  1  comment  =  1  child  saved  –  $200,000  raised  to  immunize  10,000  children  

•  Month  of  Impact  –  Blog  relay  during  February    –  Tell  stories  of  those  who  have  been  impacted  by  vaccines,  work  of  Shot@Life  partners  

Don’t Get Discouraged!