Post on 19-Jan-2017
Harvard Social Enterprise Law Association Workshop:HOW TO BUILD A SOCIAL ENTERPRISE?
By: Marquis CabreraOctober 21, 2015 WCC 3007 6-8pm
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it? ❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
2
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
3
Background
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Age Out of Foster Care
22,000
Received College Degrees
3%
Prison Population was in foster care
40%Homeless, Jail, or Dead by 19 yrs old
60%Spent on Adoption and Child Welfare~14B
Foster Care Statistics:
Background cont.
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Background cont.
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Background cont.
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Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
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What is a social enterprise?
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The B.I.B. Methodology: Background Research
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
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The B.I.B. Methodology
Business (B) Impact (I) Brand (b)
BB
IB
bBbbb
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
19
Story-Problem-Solution-Market
Can we achieve product-market fit?
How?
How much of the the market can we capture? How?
Step 1 - Business
Financial-First versus Impact-First 20
Venture Concept Selection: (Product or Service?)
Step 2 - Impact
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How many people adopted product? How many people’s problems did we fix with our offering? Who is our offering helping? How and to what degree?
Test
Build MVP
Retest
Learn, Build, or Pivot
Hypothesis
Offering
Who is going to buy what you are selling?
Step 3 - Brand
Manufacture Grassroots
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What can you sell? Your business, impact, brand?
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
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Case Studies
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Environment & Health
Justice
Social
Foster Skills - Case Study
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Business - What you do and why?
Foster Skills - Case Study
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Impact - How much value do you create and for who?
Foster Skills - Case Study
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100+ Ideas Submitted To Prototype From Foster Parents, Foster Kids, and Public. 8000+ Foster
Handbooks Disseminated.
MyHome has been viewed 2000+ times.
Worked with 500+ kids and conducted 100+ How To’s and helped 17 gain jobs.
Wrote and advocated for 3 bills in the legislature.
Brand - Who champions you and are they credible?
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Foster Skills - Case Study
Sword and Plough - Case Study
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Business - What you do and why?
Sword and Plough - Case Study
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Sword and Plough - Case Study
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Impact - How much value do you create and for who?
Brand - Who champions you and are they credible?
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Sword and Plough - Case Study
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
33
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Cause
Target Market Roadmap
M1
M2
M3M3
M3a
M3b M3b...
M3a...
M3a...
Evaluation & Choice
Set of MarketsNow: Focus Later on: Diversification
Time
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Hypothesis
Objectives
Ideas
Voice of User
MVP
Value Streams
KPIs
Data
Build
MeasureLearn
(Improve) (Product)
(Analyses)
Marquis Cabrera: Agile and Rapid Co-Creation Prototyping
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
36
Beneficiaries Customers
Fiscal Sustainability: Matrix
Product
37
Market
Public or Private Funding?
Direct Indirect
Fiscal Sustainability: Matrix 2
Integral
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Non-integral
Public or Private Funding?
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Example Business Model
Agenda:
❏ Background❏ The B.I.B. Methodology - What is it?❏ Implementing The B.I.B. Methodology
❏ Problem-Market Approach❏ Venture Concept Building❏ Sell Customer Personas
❏ Case Studies❏ Foster Skills ❏ Sword and Plough
❏ Tips: Frameworks❏ Target Market Selection Roadmap❏ Lean Rapid Prototyping
❏ Fiscal Sustainability - Business Model(s)❏ Questions?
40
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Questions?