Marketing Capabilities

Founded on oct 31 1837

Global Leader In Consumer Goods

2 DOZEN $1 BILLION BRANDS

P&G SALES %

Earnings

Design And Innovation

1st product advertised directly to customers

1)Sites based on products

2)Youtube campaign 3)Mobile Ad Campaign

4)Facebook Pages

1)P&G BEST BRAND FOR CONSUMER GOODS.2)SALES % OF P&G3)EARNINGS OF P&G 4)MARKET STRATEGY5)ADVERTISEMENT6)SPONSORSHIP7)DIGITAL MARKETING & SOCIAL MEDIA9)CONNECT+DEVELOP10)COMPETITIVE BRANDS

1)P&G before entering into new market they should analyze the market carefully as sometimes the market is fragmented by Cultural and geographical differences.2)Never give your consumer a product-based reason to switch away from your brand.3)Think of every brand that we have, and treat every brand that we have, as though it were our only brand. 4) Always determine whether a product innovation is brand-specific or generic. 5) Competition will always follow your technology, not your brand. 6)After you have defined your options, always test your worst-case scenario in the market. If you don’t, and if you have made the wrong move, the market will be the worst-case scenario

Dennis Debbarma, NIT Agartala during a marketing internship by Prof. Sameer Mathur,IIM Lucknow.