Unlikely Fit Possible Fit Probable Fit

Negative Impact Positive Impact

Rej

ecte

d

< -45 -45 -40 -35 -30 -25 -20 -15 -10 -5 Idea

l

Positive Impact

0 3 6 9 12 15

And

rew

'sS

core

Negative Impact Positive Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

Slig

ht

Mod

erat

e

Sub

stan

tial

Str

ong

Ver

y st

rong

And

rew

'sS

core

Negative Impact Positive Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

Slig

ht

Mod

erat

e

Sub

stan

tial

Str

ong

Ver

y st

rong

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact

And

rew

'sS

core

Negative Impact

Ver

y st

rong

Str

ong

Sub

stan

tial

Mod

erat

e

Slig

ht

no im

pact