Post on 30-Aug-2014
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Social Media Summit November 2012Mandy Jenkins @mjenkins
Harnessing the Crowd
Listening, joining, leading and enabling conversation with our readers to bring them into the newsgathering process and elevate our journalism.
What is Community Engagement?
Promotion/PR Distribution of content An online-only effort
What it isn’t
Steve Buttry, Digital First Media
ConversationCollaborationOutreach
3 Types of Engagement
Joy Mayer, Reynolds Journalism Fellow, University of Missouri
1. Respond to replies, comments and questions (especially questions) everywhere
2. Be transparent in all you do
3. Ask for help when you need it
4. Be thankful
8 Rules of Engagement
5. Make corrections quickly and publicly
6. Address criticism without spats
7. Be consistent in timing and content
8. Don't just push your content out
8 Rules of Engagement
Let’s Chat
Get readers’ input on your workGet them in direct contact with newsmakers and experts
Ask them what they want to know from those you cover
More info on chats
CoveritLive/ScribbleLiveYour existing writing/commenting platform on your site
Live Chat Tools
Video Chats
Collaboration:Bringing Readers In to The News
When you call on your readers/followers to contribute to a story
Calls for content, news tips and story sources
Can be breaking or long-term Involve a little or a lot of information
What is Crowdsourcing?
It’s as simple as asking…
Search.Twitter.Com/advanced
Search by keywords, location, time
Search quickly - before the stream is taken over by reaction
Gathering info privately
Get results
Results flow into a shareable spreadsheet
Google Docs
Collect and Share Sources
Crowdsourced map: Google Maps
All Our Ideas
Feature Example - TBDNews Example - HuffPost
Can pull in tweets, public Facebook comments, photos from Flickr & Instragram
Pulls in video/audio Can import from other Storifys Reaction stories, Twitter fights, tell a
dramatic story through others' words
Storify: Add Readers’ Voices Into Your Story
Connect IRL
Seriously!
Connect with your readers
Have sources meet one another & readers
Get story ideas
Get feedback on your work
Remember Real Life?
Getting Out of The Office
Planned “meetups” for those interested in your beat
Maybe a happy hour or coffee meetup May consider online invites Could be about a certain topic, or an open
forum
Hosting Meetups
Bring Readers Into the Newsroom
Public News Meetings
Bring the Newsroom to Readers
So, how will you engage?
Mandy Jenkins
mjenkins@digitalfirstmedia.com@mjenkins
Blog: Zombiejournalism.comThese slides & more at
slideshare.net/mandyjenkins
THANKS!