HAND LETTERING

HAND LETTERING THE ACT OF LETTERING IS THE ACT OF

DRAWING

But it takes some planning and designing first

DESIGN*Design is how art fits into

our everyday lives.

Usefulness

Convenience

Aesthetically: Beauty

Visual communication

Graphic designers engage in problem solving through the use of type (word use and play), space, imagery, and

color.

Graphic designers are visual communicators of meaning.

TypographyThe design of

characters that make up text

and display type, the way the

characters are presented.

LETTERING DESIGN

What is the purpose of the lettering design?

Formal/ Informal

Visual interest/ Give information

AJ Spread 2

Look in the magazines for 3 interesting uses of Graphic design. Cut them out, paste onto the

spread in an interesting way.

Describe how each sample is being used by the graphic designer to create meaning with the rest of the page. (How does the design of

the typography match the article or advertisement?)

GENERAL TERMS

Typography

The design of characters that make up text and display type,

the way the characters are presented.

Font

A collection of characters with a specific style, size, and line width.

SerifA stroke that marks the end of a

character.

Sans Serif- characters without the stroke.

3 FORMS OF TYPOGRAPHICAL FONTS

GothicAll letters have uniform elements, may contain

serifs.

RomanAll letters have thick and thin elements, may contain serifs.

TextLetters that are

ornamental, have thick and thin elements, and

contain serifs.

GENERAL TERMS

Characters

A graphic symbol used in writing or print.

Calligraphy

Beautiful writing

Cursive

Any font style that looks like handwriting.

Hand written.

1. Your whole name once2. Your name 5-7 more times going off the edge. 3. A point of emphasis4. One font from each typography form (Roman, Gothic, Text)5. Equal amounts of positive and negative space used6. Engage the 4 edges of the page

Typographic Design