71% 49% 48% 46% 35% 31% 23% 16%

Hand out candy

Decorate home/yard

Dress in costume

Carve a pumpkin

Throw or attend party

Take kids trick-or-treating

Visit a haunted house

Dress their pets

THIS YEARʼS TOP HALLOWEEN COSTUMES:

1. SUPERHERO

2. BATMAN/PRINCESS

3. ANIMAL

4. SPIDER-MAN

5. STAR WARS CHARACTER

CHILDREN1

2

3

1. PUMPKIN

2. HOT DOG

3. LION OR PIRATE

4. BUMBLE BEE

5. DEVIL

PETS

1. WITCH

2. BATMAN CHARACTER

3. ANIMAL

4. PIRATE

5. MARVEL SUPERHERO

ADULTS 18-341

2

3

12

3

95%CANDY

72%DECOR

COSTUMES69%

OUT OF ALL HALLOWEEN PURCHASES THIS YEAR:

$96

On average, men will spend $96 this halloween

On average, women will spend $77 this halloween

1/3 of Halloween shopping started in September or

earlier this year

$$

$$

$9.1B Halloween spendingis expected to reach an all-time high of

$9.1 billion

$2.7B will be spent on

candy

$.27Bwill be spent on

decorations

$.48Bwill be spent on greeting cards

$77 1/3

35.2% of shoppers are looking online for inspiration

But just 22.3% say theyʼre buying online

While 47.1% are planning to shop at discount stores

Sources: National Retail Federation 2017 Survey

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24% of men will wait until the last two weeks of October to begin their shopping, compared to 17% of women

7 in 10 (or 72% of) people plan on celebrating Halloween this year

$

47%

22%

35%