Post on 25-Dec-2014
description
Integrate all of your marketing pieces to grow your business.
AN EXAMPLE OF INBOUND MARKETING
Cosmetic Centers of Hawaii provides an excellent
example of how branding, traditional marketing and
the different components of inbound marketing can be
integrated to communicate a consistent message and
build a strong brand.
Each treatment category has a directory page that lists everything relating to that category (right). Quick links on each page allow the visitor an easy way to switch from one treatment area to another.
A website was designed where prospects and existing customers could easily find information about all the different treatments and services the Cosmetic Centers of Hawaii offers. The home page, www.DrJohnStover.com, is a portal for the main treatment categories (left). Careful attention was paid to the branding developed for their offline advertising and collateral for consistency and continuity.
PRIMARY WEBSITE
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John D. Stover, D.D.S., M.D., Ph.D.Dr. Stover is a Board-Certifi ed Diplomate in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery as well as in the National Dental Board of Anesthesiology. He is also a Fellow of the American Academy of Cosmetic Surgery. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and noninvasive procedures and techniques.
Rejuvenate your body. Refresh your outlook.
Hilo784 Kinoole St.Hilo, HI 96720969-1818
Waimea64-1035 Mamalahoa Hwy.Suites J & KKamuela, HI 96743885-4503
Kona81-6627 Mamalahoa Hwy.Suite 101Kealakekua, HI 96750323-2600
Do you dream of a more enhanced, more
youthful, more revitalized you? Dr. John Stover
can help. Harmoniously blending a full range
of treatments—from cosmetic surgery to fi ve-
star skin care services—Dr. Stover is highly
experienced, eminently qualifi ed and perfectly
positioned to effect the positive changes you’ve
been desiring. All procedures are available on
Hawaii Island, which means you will never need
to board a fl ight to receive excellent care in your
quest to look your best. Call or visit us online for
more details.
www.DrJohnStover.com
COSMETIC SURGERY
Facelift
Neck Lift
Brow Lift
Eyelid Surgery
Nose Contouring
Body Contouring
Liposuction
Cosmetic Breast Surgery
Tummy Tuck
NONINVASIVE COSMETIC REJUVENATION
Thermage Skin Tightening
BOTOX Cosmetic and Dysport
Radiesse
Restylane, Juvederm, and Perlane
Sculptra
LASER TREATMENTS
Fraxel Skin Resurfacing
Active Fx CO2 Laser Resurfacing
Laser Hair Removal
Spider Vein Treatment
IPL Photofacial for Brown Spots and Rosacea
Tattoo Removal
SKIN CARE
VISIA-Complexion Analysis
Photodynamic Therapy for Sun-Damaged Skin
and Acne
Comprehensive Acne Treatment
Obagi Skincare
Glymed
SkinCeuticals
Epicuren
Rejuvenate
years!
C
ONGRATULATION
S ON
DR
. STO
VER PROUDLY SUPPOR
TS
TH
E KAH U L I THEATRE
Stover_IdentityAd_KahiluTheatre10.indd 1 9/1/10 4:58:14 PM
Transforming your body, transforming your life.
Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818
www.DrJohnStover.com
John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and imminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.
Enhancing your body’s natural beauty is our specialty. At Dr. John Stover’s Cosmetic Centers of Hawaii, our experts offer a number of procedures and services designed to give you the lift, fi rmness and renewal of youth. Whether you need the sculpting of liposuction; the removal of spider veins, unwanted hair or cellulite; or to reclaim your fi gure with a tummy tuck, we can help. With the assistance of our partner surgeon, Dr. Angelo Cuzalina, we also perform all types of breast procedures right here on Hawaii Island. What’s more, our comprehensive body lifts will restore a fi rmer, more natural appearance. Call today to schedule a consultation. And learn how we can help you make your body the best it can be.
COSMETIC SURGERY
Liposuction
Tummy Tucks
Breast Procedures
Body Lifts after Gastric Bypass
LASER TREATMENTS
Spider Veins
Hair Removal
Cellulite
Thermage
Put your body in our hands.
Transforming your body, transforming your life.
Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818
www.DrJohnStover.com
John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and eminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.
Your face is what you show the world, refl ecting your youth, spirit and vitality. But when signs of aging start to appear, the beauty experts at Dr. John Stover’s Cosmetic Centers of Hawaii are here to help. Our experienced, highly trained team offers an abundance of surgical and non-surgical approaches designed to renew, refresh and enhance the face. For example, a mini face lift—sometimes called the lunchtime lift due to its minimal downtime—can yield astonishing results, including a redefi ned neck and jawline. Or, choose from a number of non-invasive procedures—all of which can be performed at any of our three locations islandwide. For details or to schedule a consultation, call or visit our Web site today. Now’s the time to look younger.
SURGICAL PROCEDURESFace Lifts and Forehead Lifts Eyelid SurgeryNose Contouring
FILLERS Radiesse, Juvéderm, Restylane, Sculptra
WRINKLE RELAXERS Dysport and Botox Cosmetic
SKIN TIGHTENING Thermage and Deep FX
LASER TREATMENTSHair RemovalResurfacing
SKINCARE PRODUCTSObagi and SkinCeuticals
Redefi ning your face is our specialty.
Transforming your body, transforming your life.
Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818
www.DrJohnStover.com
John D. Stover, DDS, MD, PhDBoard Certifi ed in Facial Cosmetic Surgery and Oral and Maxillofacial Surgery, Dr. Stover is one of the most highly trained and eminently qualifi ed cosmetic surgeons in Hawaii. Dr. Stover continually updates his knowledge, skill and practice in the latest surgical and non-surgical procedures and techniques.
At Dr. John Stover’s Cosmetic Centers of Hawaii, we offer expert breast enhancement procedures using the newest products and techniques. No need to leave the island to achieve an enhanced shape. With the assistance of our partner surgeon, Dr. Angelo Cuzalina, we will give you the lift you had before children or the fullness you’ve always dreamed of. Here in our Waimea-based, state-of-the-art surgical suite, you’ll be in the hands of an expert team, including two board-certifi ed surgeons and an anesthesiologist, as well as an experienced, OR recovery nurse. Your breast surgery will leave you feeling more shapely and more confi dent. Call today to schedule a consultation. And learn how we can help you make your body the best it can be.
BREAST ENHANCEMENT SERVICES
Augmentation
Lift
Reduction or replacement
Silicone or saline implants—the latest, safest products
on the market
Enhancing your body is our specialty.
Images and styles established for the branded advertising, post cards and handouts were incorporated in all of the online channels.
BRAND CONSISTENCY
A marketing website was created on a sub domain within HubSpot, beauty.DrJohnStover.com, so that activities and results could be tracked and measured. The home page on this site (left) included quick links to the main site as well as quick links to all of the promotional offers available to their exclusive member group, Ho`ole`a.
The promotional offers and related links are categorized by areas of interest, making it easy for clients to see what else is available to them (right). These pages include blog article links, information guides and call-to-action buttons that cross-sell and up-sell other services.
MARKETING WEBSITE
Blogs are an opportunity to provide more detailed information to customers with articles, videos and images. Call-to-action buttons cross-sell and up-sell services. All articles are posted on social media channels.
CONTENT CREATION - BLOGS
CONTENT CREATION - NEWSLETTER
Monthly newsletters inform existing clients of new procedures, special offers, and information. Call-to-action buttons link to ongoing promtions. Weekly emails announce a different article and increase the newsletter exposure.
PREMIUM CONTENT CREATION & CALLS TO ACTION
A series of guides were created to promote different treatment options. The guides were promoted with call-to-action buttons on the main site, the marketing site, in the newsletter, and the blog.
The guides are also promoted though Pay-Per-Click advertising on Google and Facebook.
Buttons and ads direct the prospect to a custom, branded landing page.
LANDING PAGE
Landing pages provide the compelling benefits of taking action. In this case, to fill out the form to download the guide. Once the form is completed the prospect is directed to a thank-you page. The thank-you page provides the link to the guide and an opportunity to take another action. And an auto-responder email is sent with more opportunities to get information or to take another action.
Lead nurturing emails help move the prospect through the sales cycle, from the top of the sales cycle with just an interest in getting information to the middle where they are willing to speak to someone, to the bottom of the cycle, where they set an appointment or make a purchase. The series of lead nurturing emails has links to relevant blog articles, videos, slide presentations or demos. It is all based on a carefully planned strategy.
LEAD NURTURING EMAILS
Inbound marketing is a strategy that relies on getting found by your customers vs. focusing on finding them.
Hafner Creative Communications can help you develop the strategy, create a website in the HubSpot CMS along with all the supporting pieces that make inbound marketing so effective.
We can also assist with PPC advertising and traditional marketing materials such as brochures and presentations, ensuring that your message and brand are presented in their best light.
INBOUND MARKETING