VideoPower.org

@JakeLarsen7

If You Had Your Own SuperBowl Commercial, What Would You Say?

$4 Million for a 30 Second Spot

ATTENTION = $$$

40 SuperBowls Happen Every Dayon YouTube!

How Do You Capture & Direct Attention in a Crowded Market?

Going “Viral” is NOT a Strategy

Consistent Formula That Works

How to Turn YouTube Advertising into an Automated Sales Machine● Guaranteed Exposure with Video & YouTube● The Hack - almost FREE Targeted Traffic● Videos that get Attention, Traffic & Sales● Case Study: Turn $1 into $7

53x More Likely to Appear on the First Page of Google

WHY VIDEO?

43x Higher CTR Than Text

WHY VIDEO?

When People Watch Video...

Spend More

More Often

+

TrueView Advertising

In-Display

In-Stream

Targeted Audience

DemographicsAge & Gender

InterestOf Person

TopicsContent of Page

Keywords

ReMarketing: Channel or Site

Placements: Channel, Video or Sites

the HACK

How Much?CPC CPV

2₵ - 23₵

What’s a View?Viewer Reaches 30 Seconds or

Half the Ad

If You Click the AdIt pauses the video & you are taken straight

to the landing page

What if...The Viewer Clicks the

Ad Before 30 Seconds?

Do You Realize What This Means?

FREETARGETED

TRAFFIC{ GAURANTEED }

* almost

HOWDo You Make Videos that Move People?

GRAB ATTENTIONin 5 Seconds

SHOW VALUEWhy?W.I.I.F.M.?

CALL TO ACTION

Build the Video Around the Click.

Effective Video Ad Formula1. Grab Attention in 5 Seconds2. Identify Viewer / Value3. Get Them to Click before 30 sec.

Case Study

How to

Turn $1 into $7

Ad Spend

Cost / Conv.

Conversions

Revenue

TRUEVIEW

ROI

Before Month 1 Month 2 Month 4

$30,834

$39,505

$334

26

$8,671

$62,513

$73,164

$47

226

$8,671

-$12,907

$1,965

$1,824

6

$10,942

-$4,809

$0

-

0

$4,809

Why?What?How?

Why?What?How?

Problem

Opportunity

Something to think about...

What Happens When Google Outbids ESPN & HBO for Content?

- Jason Calacanis

How Long Until The Billions of TV Advertising Dollars move to YouTube?

YouTube AdvertisingWhere You Are

Where You Want to Be

Grow a Pear

Jake@VideoPower.org

www.VideoPower.org

@JakeLarsen7

AdvertisingOnYouTube.com/SMX