#SMX #23a @tonyenyc

HACKING THE KNOWLEDGE GRAPH AND BECOMING AN ONLINE

ENTITY

#SMX #23a @tonyenyc

WHAT IS THE KNOWLEDGE GRAPH & ENTITY SEARCH?

#SMX #23a @tonyenyc

In 2012 Google launched its Knowledge Graph to provide a more complete picture of your interest, provide smarter search results, and pique your curiosity on new topics.

THE KNOWLEDGE GRAPH

http://bit.ly/GoogleKGLaunch

#SMX #23a @tonyenyc

Brand, Places, People

Instant Answer Local Health Info Menus Site Snippets

KNOWLEDGE GRAPH TYPES

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KNOWLEDGE GRAPH EXAMPLES

#SMX #23a @tonyenyc

KNOWLEDGE GRAPH EXAMPLES

#SMX #23a @tonyenyc

Wikidata.org (Previously Freebase.com) Wikipedia CIA World Factbook Sites leveraging Schema Markup Content from High Authority sources

KNOWLEDGE GRAPH SOURCES

#SMX #23a @tonyenyc

HACKING THE KNOWLEDGE GRAPH

#SMX #23a @tonyenyc

Website Freebase Profile Schema Person

Markup Wikipedia User

Profile Citations

BECOMING AN ONLINE ENTITY

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Freebase Profile Organization

Schema Markup

BECOMING AN ONLINE ENTITY

#SMX #23a @tonyenyc

BECOMING AN ONLINE ENTITY

#SMX #23a @tonyenyc

Wrong Logo : companies with same name and outdated logos

Wrong Meta Data such as CEO/Founder

Knowledge Graph Overkill : Dual Panels

Instant Answers Incorrect

KNOWLEDGE GRAPH ISSUES

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INFLUENCING THE KNOWLEDGE GRAPH

#SMX #23a @tonyenyc

HOW TO INFLUENCE THE KNOWLEDGE GRAPH

#SMX #23a @tonyenyc

The following steps can be taken to gain and influence Google’s Knowledge Graph. Organization Schema Markup with logo and social

profile likes specified (SameAs) Wikidata.org profile Wikipedia Page Local Business Schema Markup

Read Full Guide Here - http://bit.ly/HowToGetKG

INFLUENCING THE KNOWLEDGE GRAPH

#SMX #23a @tonyenyc

To help increase the potential of your content appearing in Instant Answers, leverage the following:

Write content that is in-depth and answers questions Schema Article markup Schema Blog Post markup

Read More Here - http://bit.ly/articlemarkup

INFLUENCING THE KNOWLEDGE GRAPH

#SMX #23a @tonyenyc

THANK YOU!

SEE YOU @SMX WEST

SAN JOSE, CAMARCH 1-3, 2016