Post on 02-Jul-2015
description
SELLING-for founders
what is
MARKETING?
what is SALES?
what kind of SALES?
Growth Hacking
2 Core
Principles
How can I
look great in
front of
my
buddies?
SEO
Content Marketing
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Social Media
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Find them and Incentivize
Them! Eg. Talkwalker
Life attracts Life
A/B Test -> Blink Test
Key Metrics•
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Tools•
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BIG
NOT CLOSERS
35, 000 calls
12 years
$1 million
Unaware
Dissatisfaction
Strong Need
Implicit
Explicit
Feature ≠ Benefit
Implication Questions
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Need-Payoff Questions
BUYDON’T BUY
Seriousness of Problem
Cost of Solution
BUYDON’T BUY
BUYDON’T BUY
REHEARSE, REHEARSE, REHEARSE
Practice 1 Behaviour at a Time
Try it at least 3 times
Quantity Over Quality
http://goo.gl/msdJmF