Behavior change and persuasive technology

What's in it for us?

Shubha Lakshmi BhatJune 2010

Goals of presentation

• Intro to class • Discuss theories behind habit formation• Share my area of interest and growing expertise• Get feedback on my ideas• Discuss how this cutting-edge behavior change model could

help you meet your goals

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Creating Health Habits through Social and Mobile Technologies

Stanford Persuasive Technology Lab My Social Health

Dr. BJ FoggKendra Markle Dr. Tom

Robinson

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Fogg Behavior Model: 3 elements must converge

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15 ways behaviors can change!

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More considerations...

Is there an obligation?

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Expert FocusHelp patients with diabetes get into the habit of adhering to a strict calorie-restricted diet .  General Clinical Research Center  Women: 1400 calorie weight loss plan• 22% protein• 42% carbs• 36% fab (<7% saturated fat) 

Men: 1800 Calorie weight loss plan• 23% protein• 43% carb• 34% fat

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Understand

• How do people choose where and what to eat...o food typeo reputation o timeoconvenience o locationo$$osocialowork

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Habits that matter

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Simple behavior that matters

Only go to restaurants that publish their calorie content

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Understand• What tools do people use to search for

and choose a place that meets their needs?oWord of mouthoGoogleoYelpoOpen Tableosmart phone appsonewspaper reviewsocoupons

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Can these search tools=

triggers? reinforcements?

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How can theories of habit formation help you meet your goal?  

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Thanks!