UK Full Service Market Research Agency

Key Facts

Established 2005

Traditional & Online

Qual & Quant

MRS Partner

Blue Chip client base

Preferred supplier status with many clients

Directors heavily involved in all projects

One of the UK’s fastest growing agencies

What We Do

Qualitative Quantitative Fully integrated approach

A tailored approach that utilises traditional and online research methodologies to deliver impactful insight focused on driving

change and improving the bottom line

What We Offer Overseas Agencies

Qual recruitment and moderation (including audio/video outputs) Quant field, tab and

basic reporting

Qual recruitment only Quant field & tab

National network of recruiters

Consumer and B2B

Full end to end project management

Including set-up, fieldwork, analysis and

presenting

Completely flexible to your project requirements

Part Service Field Only

Full Service

Expertise

Specialisms Audiences   Communications &

branding

  Product/concept development

  Satisfaction tracking (consumers, B2B, and employees)

  Segmentation

  Statistical modelling

  Ethnography

  Panel communities

  Consumer

－  Mass market

－  Teens/students

－  Greys

－  Mid/high net worth

  B2B

  Intermediaries

  Employee

Who For - 2009 Clients

GustoZoom Technology

Gusto Innovations

Qualitative   Bespoke Online Solutions －  Focus groups －  Forums/blogs －  Rating tool

Supporting face-to-face qual, CATI and online quant…

  Streaming

  Production quality   Monthly vox pops

  Secure online portal

Quantitative   Interactive techniques/tools

－ Flash integration － Simulator models/

predictive tools to assess consumer behaviour for potential scenarios

－ Product/revenue optimisation modelling

Quantitative Qualitative

Online Solutions

 Low cost, quick turnaround quantitative field & tab tool

 Clients builds survey via simple online application

 Reporting in circa 48hrs

www.gustozoom.com

Gusto Panel Communities

Getting engaged consumers to

collaborate on future company developments

Create and nurture brand advocates and impact positive perception on

social media

A dedicated group of consumers to provide deeper profiling and

richer insight

Gusto Communities • Consumer and B2B

panels • Bespoke, branded

client solutions

Advisory Communities Influencer Networks

Customer Panels

Gusto Trackers

• Continuous or regular dips

• Client or general customer sample

• Fresh sample or revisit previous

respondents

Flexibility

• Benchmarks • Moving averages • Multivariate techniques -  Regression -  Segmentations -  TURF -  CHAID

Full Stats Offer

Fully Integrated Approach

• CATI • Online • Face-to-Face Full range • Customer Satisfaction • Awareness tracking • NPD

Methodologies

• Include qualitative – exploratory or diagnostic

• Range of bespoke qual methodologies used -  Online & traditional

• Regular questionnaire review • Provision for ‘bolt on’/topical sections on questionnaire

• 2 way process – client updates on key issues/events within business

• Real time access to holecount data

• Reporting frequency/format flexible to client requirements -  Ongoing topline reporting

Extensive experience managing trackers for variety of Blue Chip clients

Key Contacts

DonaldMacintoshChairman/HeadofQuant Donald.macintosh@gustoresearch.com

Ian Rowlands Managing Director Ian.rowlands@gustoresearch.com

Damien Flannagan Director – Head of Online Qualitative Damien.flannagan@gustoresearch.com

Elli Willis Qualitative Director Elli.willis@gustoresearch.com

Gusto Research Phoenix House Roman Terrace Leeds LS8 2DU Tel: 0113 268 9020 Fax: 0113 268 9088 www.gustoresearch.com

Gusto Research www.gustoresearch.com 0113 2689020