Post on 07-Jan-2016
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Guidelines for Good Nutrition
Unit 1Nutrition 101
Dietary Guidelines
Aim for Fitness Build a Healthy Base
Choose Sensibly
Aim for Fitness
Aim for a healthy weight
Be physically active each day
Build a Healthy Base
Let the ChooseMyPlate guide your food choices
Choose a variety of grains daily, especially whole grains
Choose a variety of fruits and vegetables daily
Keep food safe to eat
Choose Sensibly
Choose a diet that is low in saturated fat and cholesterol and moderate in total fat
Choose beverages and foods to moderate your intake of sugars
Choose and prepare foods with less salt
Section 3-3 Separating Fact from Fiction
Evaluating Advertisements
Limited information Positive Images Celebrity Endorsements Appeal to basic needs Scare tactics False claims Infomercials
Limited Information
Advertisements often give only the facts that will encourage you to buy without telling the whole story.
Positive Images
An ad may use images of things that people feel positively about, such as friendship or a good appearance.
The advertiser hopes that the consumer will associate those images and feelings with the product.
Celebrity Endorsement
Some ads show popular performers or athletes promoting the product. They don’t ’ tell you whether the person actually uses the product in real life. Examples:
Jessica Simpson and PROACTIV Tiger Woods and NIKE
Can you think of anymore?
Appeal to basic needs
Advertisers may focus on ways the product meets a need for security or self-esteem.
They try to convince you that this product will make you look or feel better.
Scare tactics
Advertisers may play on people’s fears of aging or developing a medical condition by claiming that their product can prevent or relieve the symptoms or provide essential nutrients.
Infomercials
Infomercials are TV ads made to look like regular consumer programs or televised news reports. Unless you look carefully, you may believe your watching something you’re not!
False Claims
Ads may make claims that are not true, such as fast or guaranteed results.
Remember, if a claim sounds too good to be true, it usually is.
Connecting Food with Social Studies
Teen ConsumerismThe purpose of advertising is to sell, and today’s teens are a target market. Think about
the kinds of promotions that have inspired you to try a new product. A recent marketing and lifestyle study revealed the following buying habits in response to various promotions:
AGE
Promotion 12-15 16-17 18-19
Free Sample 48% 47% 38%
Coupon 35% 40% 42%
Contest/Sweepstakes 26% 21% 19%
Free gift with purchase 25% 21% 20%
Cash Rebate 11% 10% 11%
Frequent-buyer clubs 6% 8% 9%
Think About It
Be smart about what you buy to eat Seek qualified opinion- Registered
Dietician, Nutrition Expert or a health care professional
Remember, your health is your responsibility. Separating nutrition fact from fiction is an important part of exercising that responsibility.