GUERRILLA MARKETINGWITH DIGITAL MEDIA

Wednesday, December 4, 13

THE MARKETING LANDSCAPE HAS ALREADY CHANGED

•Money no longer grows on trees

•There is no "Field of Dreams"

Wednesday, December 4, 13

THE ESSENCE OF GUERRILLA MARKETING IS TO ADAPT TO CHANGING TIMES

Wednesday, December 4, 13

PRODUCT MAY BE THE SAME, BUT THE TACTICS AND TOOLS MUST CHANGE

Wednesday, December 4, 13

TO SUCCEED YOU WILL HAVE TO ENGAGE YOUR CUSTOMERS

WHERE THEY ARE

•Most customers search for businesses online

•A business will be judged by its web presence

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NO ONE TACTIC WILL WORK

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RELATIONSHIPS ARE THE KEY TO LONG TERM PROFITS

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7 STEPS TO A GUERRILLA MARKETING PLAN

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#1 WHAT IS THE PURPOSE OF YOUR MARKETING?

• Sensible

•Measurable

•Achievable

•Realistic

•Time based

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#2 WHAT IS YOUR COMPETITIVE ADVANTAGE?

Solution to a problem

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#3 WHAT IS YOURTARGET AUDIENCE?

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#4 WHAT TACTICS WILL YOU USE?

• Blogging

• LinkedIn

• Twitter

• Facebook

• YouTube

• Pinterest

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#5 WHAT IS YOUR NICHE IN THE MARKET?

What do you stand for?

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#6 WHAT IS YOUR IDENTITY

It's your company personality.

It's why people love you.

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#7 WHAT IS YOUR MARKETING BUDGET

% of projected gross revenue in $ and time

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BLOGGING

•Professional Services

•Skilled Professions

•Businesses with Unique Stories

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LINKEDIN

•Creative Services

•Businesses That Rely on Customer Testimonials

•Staffing Agencies

•B2B

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TWITTER

•Restaurants

•Entertainment

•Personal Services

•Unique Retail

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FACEBOOK

•Every Business Can Benefit

•Has Advertising & Social Options

• Is Highly Targetable

•Shouldn't Be Used in Place of Website

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YOUTUBE

•#2 Search Engine Behind Google

•Every Minute 72 Hrs of Video Uploaded

•Owned By Google

•Optimized Videos Aid SEO

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VIDEO CONTINUES TO GROW AS PREFERRED CONTENT

•Over 80% of online customers prefer video content

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PINTEREST

•Great For Retail

•Reaches A Targeted Demographic

•Works Well With Other Social Media

•Creates Legacy Content

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KEYS TO CREATING GREAT ONLINE CONTENT

• Findable

• Functional

•Shareable

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WHY IS RANKING IMPORTANT?

•Less than 5% of web searches make it past page one listings!

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HOW DO WE MEASURE SUCCESS

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Wednesday, December 4, 13

ROIRETURN ON INFLUENCE

(Facebook Likes + Twitter Followers) x (Sentiment + Engagement) = ROI

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REVPAFREVENUE PER AVAILABLE FAN AND FOLLOWER

Income Generated by Campaigndivided by

(Facebook Likes + Twitter Followers)= RevPAF

As ROI goes up RevPAF goes up.

Wednesday, December 4, 13

QUESTIONS?

Wednesday, December 4, 13

COREY LOPARDIINFO@PARDIMANPRODUCTIONS.COM

360-259-6672

Wednesday, December 4, 13