Company Overview

March 2011

©2011 Gifts That Give – Private and Confidential

“I’d say social

commerce is the next

area to really blow up.”

• 600 million+ Facebook users

• 90% of consumers online trust recommendations from people they know Neilson Media Research, July 2009

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Mark Zuckerberg CEO, Facebook

August, 2010

• GtG leverages the viral power of social networking for ecommerce + charitable causes

• User generated campaigns shared with friends drives viral growth

Gifts that Give uniquely combines the high-growth online

SOCIAL COMMERCE

SOCIAL GOOD

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sectors of social commerce + social good

Gifts that Give offers high end brands and one-of-a-kind

experiences across social networks with a tax deductible

$1 out of every $5 going to any cause

of the shopper’s choice

SHOP SHARE GIVE

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Only Gifts that Give reaches across these growing consumer behaviors to deliver a complete experience

Gifts That GiveDesigned for people who love to shop, loves social networking, and want to make a social impact!

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• Company Launch: Spring 2011

• Founder: Nancy Taylor, ex-Neiman Marcus sr. exec, Rick Sherlund ex-Goldman Tech Specialist

• Headquarters: NYC

• Investors: Tomorrow Ventures, founders, various angels

• Seeking: additional angel investors for $1 million round5

Target Market

TARGET DEMOGRAPHIC: WOMEN AGE 33-53

• Upper Middle and High Household Income

Our target market Loves to Shop, Social Networking, Give

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Income

• Seek brand names, quality and unique items, cool experiences

• Most aggressive shoppers, most active volunteers, and engaged in social network

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They love to shop

They love to give

Shop Share Give

They loveto share

Shop Together and Make a Social Impact

Shop Share Give has Broad Appeal

• Shoppers are willing to spend for a good cause– 55% of US Internet users said they were “more likely” to purchase a product with

added social benefits1

– US Internet users are willing to spend a premium on high-end products if they come from a socially responsible company1

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• Target Market loves Facebook– 70% of all Internet Users use Facebook2

– 58% of US Women ages 35-44 are active Facebook users2

– 50% of Facebook users have engaged in an online cause2

• Most people in the US give – and do so online– Individuals donate more money online than any other fundraising method1

– 76% of all Americans donate or give to a non-profit every year1

– Americans collectively donated $303 billion to non-profits in 20091

71: Alliance Trend Report 2: Inside Facebook.com

Our Cause Message is Powerful

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Our Cause Message is Powerful

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Gifts that Give Competitive Advantages

• Viral fundraising through social networking

• Time urgency drives conversions

• Carefully curated merchandise

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• Carefully curated merchandise optimized for demographic and social commerce

• The clean design prompts action

• Our social cause message is meaningful

• GtG leverages the social graph to produce a superior business model.

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Marketing – the big idea

The first interactive drag and drop Facebook store for a cause!

STEP 1 � Intuitive drag and drop to create your own FB charitable campaign

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STEP 2

STEP 3

STEP 4

NET RESULT

�Select your cause and describe your fundraising campaign

�Share your campaign with friends on Facebook and Twitter

�Friends earn recognition and Facebook Credits for sharing the campaign, driving viral growth

�Viral Campaigns which are fun, social, and support important causes

Leveraging social graph

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Networks spread the word virally creating exponential

growth as consumers rallying others to shop for

the causes they ♥

We are First to Shop Share & Give in Facebook

• Users create their own fundraising Campaign store

• They simply drag & drop up to 60 items into their store

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items into their store

• More product detail can be viewed by using Quickview technology

• The system can “auto-populate” the store

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Facebook Campaign wireframe

We Built The First Real Time Campaign Monitor on Facebook

• Campaigns are displayed in two sections. Top section for active and bottom for completed Campaigns.

• Each campaign listing shows: Campaign Title, Charity Name,

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Campaign Title, Charity Name, Amount Raised, Amount Remaining, a countdown timer.

• Share with Friends call to action button

• Easy to create a new campaign

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Campaign Monitor wireframe

Why We Love This Model

• It is Viral

– Social awareness – it spreads because of the cause

– Social store curation is fun – create and share your own store

– Multi-level marketing is viral – financial incentive to share

• It Converts well

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• It well

– Urgency drives conversion – limited time campaigns

– Simple design & limited items presented drives conversions

– Friends’ recommendations are meaningful to a purchase decision

• It Connects people

– Friends – a meaningful rallying point for a group of friends

– Vendors – connect directly to consumers around a good cause

– Charities – establish new relationships with both donors and vendors

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World Class Infrastructure & Partners• Architecture: LAMP

• Ecommerce platform: Magento (open source)

• Content management system: Drupal (open source)

• Order management system: NetSuite (cloud based)

• Host/Computing: Amazon EC/2 (cloud based)

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• Database: MySQL (open source)

• Middleware: Celigo (cloud based)

• Fulfillment: MKM Distribution Services

• Shipping: Optimized shipping model (UPS, FedEx, USPS)

• Development partner: Guidance Solutions– Foot Locker, Motorola, Hyundai, Champs, Tom’s Shoes, AC Moore, Geary’s of Beverly Hills,

• Branding partner: SALT Branding– Microsoft, eBay, Disney, Coca-Cola, Palm ,SmugMug, Smilebox, Jawbone, Glu Mobile

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Merchandise Roll-out Schedule2011 2012

SPRING SUMMER FALL WINTER SPRING SUMMER FALL WINTER

Upscale Gifts ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Home Fragrances ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Home Décor, Frames & Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Gourmet Gifts & Candy ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Tabletop and Entertaining ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Stationery and Desk Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

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Stationery and Desk Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Travel Accessories ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Experiences ♥ ♥ ♥ ♥ ♥ ♥ ♥ ♥

Men’s Gifts & Accessories ♥ ♥ ♥ ♥ ♥ ♥

Children’s Specialty ♥ ♥ ♥ ♥ ♥ ♥

Fashion Jewelry & Watches ♥ ♥ ♥ ♥ ♥

Pet Accessories ♥ ♥ ♥ ♥ ♥

Women’s Fashion Accessories* ♥ ♥ ♥ ♥

Beauty and Accessories* ♥ ♥ ♥ ♥

Men’s Store ♥ ♥

Books, Games & Gadgets ♥ ♥

Electronics ♥

ESTIMATED TOTAL SKUs 4,000 6,000 7,000 7,000 8,000 12,000 20,000 22,000

The TeamRick Sherlund

“The Gold Miner”

Chairman

25 years head of tech research at Goldman

• Founder – Ketchem Creek Capital

• Partner - Goldman Sachs

• CPA – Arthur Andersen

Nancy Y. Taylor

“The Cheerleader”

Founder & CEO

25 years in retail & ecommerce

• VP & GM of Neiman Marcus, Short Hills, NJ– $45 to $100m in 5 years– Built from 13th to 5th largest store

• SVP Di Modulo International Fine Jewelry

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CPA – Arthur Andersen

• BS, MBA, Cornell

Jason M. Jones

“The New Dad”

Director of Social Networking

• Co-founder of 5 Internet start-ups

• Internet Analyst, Goldman Sachs

• Venture Capital Analyst, Cambridge Associates

• MBA, Cornell; BS, Babson

• SVP Di Modulo International Fine Jewelry

• NJ Top 50 Business Women

• Board Member: NJPAC , Susan G. Komen, American Cancer Society

Joe Hardiman

“The Firefighter”

COO

30+ years in retail/ecommerce ops

• VP, Ecommerce and start-up experience at Charming Shoppes (Lane Bryant, Fashion Bug, Catherine’s and Petite Sophisticate)

• $0-$165m in 5 years

Thank you.

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For more information:

Nancy Taylor, CEO

ntaylor@giftsthatgive.com

973-763-4483