Business Case For Social MediaBusiness Case For Social Media

Twitter Handles @dustinhaisler, @cityofmanor, @manorlabs

What is Social Media?

• Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.

• Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.

• They support the democratization of knowledge and information and transform people from content consumers to content producers.

Web 2.0

Online Offline

• Social Networks

• Open Data

• Online Integration

• Business Processes

• Ways To Disseminate Data

• Online/Offline Data Integration

Traditional Means of Citizen Interaction

CITYGOVERNMENT

CITIZENS

Traditional Means of Communication

by Kecko

Interaction With Web 2.0 Tools

CITY GOVERNMENT

CITIZENS

We Have Two Choices…

EMBRACEOR

BLOCK

THIS SITE HAS BEEN BLOCKED

!

Why Do We Block Social Media?

• Employee Productivity

• Security / Privacy

• Upkeep

• Liability

Employee Productivity

• Quote from 37Signals View of micro-management.

Security / Privacy

• Address issues of security / privacy

Upkeep

• Demonstrate ease of maintaining (Ping.fm, etc.)

Liability• Addressing the fear of failure.

• Fearing failure ultimately leads to failure.

Option 2: Embrace Social Media

Why Embrace Social Media?

• Citizen Engagement

Closing Thoughts

Our Recommended Steps

• Step 1- Change In Thought Process– We Must Have An “Openness” To Being Open

• Step 2- Change In Offline Processes– Evaluate & Change Existing Methods Of Dealing

With Data

• Step 3- Change in Online Processes– Focus On Web Presence & Accessibility

• Step 4- Adaptation (Never Ends!)– Regular Review Of Technology Changes

Any Questions?Thank You For Your Time

Dustin Haisler, Assistant City Manager & CIO

(512) 272-5555

dhaisler@cityofmanor.org

Text “Haisler” To 50500 For My Contact Information

MANOR.GOVFRESH.COM