BEE BLOCKEngage Employees – Motivate For Success

@RobinJenkins #BeeBlock

WHY GAMIFICATION? (why not?)

Hourly Turnover0%

20%40%60%80%

100%120%140%160%

INSANE TURNOVER

Bank Tellers Industry AverageRMH

125%

73%

27%

AGE OF RMH HOURLY

EMPLOYEES

14-31 32+

73% 16-31 years

old

135%

#MILLENNI

ALS

30%

ENGAGE-MENT CRISIS

Unengaged EmployeesEngaged Employees

70% of em-ployees are unengaged

#BOR

ED

…BUT HOW TO GAMIFY?

• No employee website or portal

• Bee Block website

• “Bee TV”

Gamification Tip #1: Give people goals. People love feeling like they are working toward something.

BEE BLOCK LEADERBOARDS

@RobinJenkins #BeeBlock

GLOBAL PICTURE

BEE TV

BEE TV

@RobinJenkins #BeeBlock

TECHNICAL WORK

• Identified what data we could pull from current systems vs. what we’d have to manually track • Point of Sale• Neighborhood University (Training)• Employee behaviors

• Custom Manager page to select daily contest winners

• Flexibility Gamification Tip #2: Buy IT beer and/or Red Bull.

You just created a lot of work for

them…

Bee Block (website and TV)

Nitro (Bunchball)

Point of Sale

Statretreiver

Roger Somers: @usyrilusion #BeeBlock

RESULTS

• Implementation Phase complete 6/20

• Turnover

• Check Average

• Featured Contests

• EngagementSe

pt. 1

3

Oct. 1

3

Nov. 1

3

Dec. 1

3

Jan.

14

Feb.

14

Mar

ch 1

4

April 1

4

May

14

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

140.00%

Turnover

Bee Block Launch

WHO IS USING BEE BLOCK…

Returning Visitors New Visitors

90% RE-TURN VISI-

TORS

Mobile Phone Desktop ComputerTablet

85% MO-BILE

PHONES

+30,000

SESSIONS+3,000

USERS

+830

Installs

+15,000

Usages

@RobinJenkins #BeeBlock

WHAT THE EMPLOYEES ARE SAYING…

“I just wanted to say that I love the new Bee Block app. It’s really an incentive to do well and also to sell certain

things!!! I feel like when I go to work now it’s exciting and we’re in

a game and not only are we taking care of customers but we’re striving to push those things for extra

points and it really makes it fun!! It just makes things more exciting!”

“I’m really enjoying this new contest – great idea and a lot of fun! Thanks for your work in making this an

enjoyable job.”

-- ‘A person that likes competition’

WORK IN PROGRESS

• Rewards (July 1)

• Guest Experience Measurement (GEM) Scores

• User Interaction

• User Preferences (Day/Night Server)

User

Games

Social

Media

#BeeBlock@RobinJenkins