www.xeodesign.com© 2011 XEODesign, Inc.

XEODesignPutting Emotion into Play

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The Future of Gamification is EmotionThe Four Keys to FunNicole Lazzaro

XEODesign, Inc.

June20, 2012

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www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

2Player Experience Drives Engagement

Winner Best Game 2007

Tilt the first iPhone accelerometer game Tilt World

250,000 visits Aim to Plant 1 Million Trees

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Putting Emotion into Play™

Play Builds Skills in an Engaging Way

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

Real World Has Natural Engagement Loops

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

Gamification Can Kill

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

Gamification Can Kill

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

Points Change Behavior

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Putting Emotion into Play™

8Beyond Points and Badges

Games Must

+ Simplify the World

+ Suspend Consequences

+ Amplify Feedback

+ Set Clear Goals in Achievable Steps

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

9Decartes’ Error

Decisions require

emotion as well

as thought

How many smiles? [Ekman/Duchenne]

Orbicularis Oculi

<---

Player Choice and Curiosity from Easy Fun

Player Choice and Curiosity from Easy Fun

Emotion = Fun

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

April 11, 2023 GDC 2012 Behavior Change Games

GAME

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Putting Emotion into Play™

16

Emotion from Game Mechanics

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Putting Emotion into Play™

Meaning

NoveltyChallenge

Friendship

Easy Funthe journey is it’s own reward

Joy of controls

1. Easy Fun: Tilt World: Novelty from Controls

2. Easy Fun: Netter’s Neuroscience: Better if Explore

2. Easy Fun: Explore Your Own Brain

3. Easy Fun: ZombieBooth: Aspirational Fantasy

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Putting Emotion into Play™

24Easy Fun: Create Novelty

1. Controls

2. Explore

3. Fantasy

Hard FunIf he screams, “I hate it…”

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Putting Emotion into Play™

26Hard Fun: Challenge

choices• goals • obstacles• strategy• power ups

modified from “Flow” Csikszentmihalyi

4. Hard Fun: Clear Goals and Strategy

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Putting Emotion into Play™

27Hard Fun: Feedback and Progress

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Putting Emotion into Play™

28Hard Fun: Create Challenge

1. Clear Goal

2. Strategy

3. Progress

People Funpeople are addictive

7. People Fun: Social Caretaking Gestures

8. People Fun: Open Communication

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Putting Emotion into Play™

32People Fun: Work Together

9. People Fun: Cooperate and Share

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Putting Emotion into Play™

33People Fun: Create Friendship

7. Caretaking

8. Communication

9. Cooperation

Serious Fungames are therapy

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Putting Emotion into Play™

35Serious FunSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value

Goal: collect all you can

• Enhance progress• Aspire and acquire

10. Serious Fun: Collection

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Putting Emotion into Play™

10. Serious Fun: Collection Create Meaning

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

Meaning: Diner Dash Trophy = New Strategy

11. Serious Fun: Peggle Repetition & Rhythm

$#12. Serious Fun: Tilt World Impact Real World

12. Serious Fun: Tilt World Impact Real WorldTilt World Trailer: http://bit.ly/Iq4xFc

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Putting Emotion into Play™

41Serious Fun: Create Meaning

10. Collection

11. Repetition

12. Impact

Free Download 4K2F.com

www.xeodesign.com© 2010 XEODesign, Inc.

Putting Emotion into Play™

43Tag You’re It!

Nicole Lazzaro• Email: nlazzaro@xeodesign.com• Twitter: @NicoleLazzaro• Blog: NicoleLazzaro.com• Game: TiltWorld.com

White Papers and Slides: • xeodesign.com• slideshare.com/NicoleLazzaro• 4k2f.com <- Downloads

Book Chapters:• Beyond Game Design, Bateman• Game Usability, Isbister• Human-Computer Interaction

Handbook, Jako

Game On! \o/Download Tilt World!