Growth Hacking with Predictive Analytics

Andrew Ahn | Group Manager, LinkedIn Sales Solutions Marketing

Wenjing Zhang | Senior Manager, Business Analytics

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Our mission:

Connect the world’s professionals to make them more productive

and successful.

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347M+

members

For our customers

HirePower the world’s hires

MarketBe the most effective

platform for marketers to

engage with professionals

SellBe the start of every

sales opportunity

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LinkedIn Sales Solutions mission:

Connect the world’s buyers and sellers to build relationships.

LinkedIn Sales Navigator

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Focus on the

right people

Stay informed Build trust

Q:How do you find out what works

to accelerate growth?

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A:A/B testing!

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Example 1: visual layout

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Example 2: messaging test

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Why A/B test?

• De-risk business by evaluating multiple options

• Find small changes that lead to a big impact

• Know what you don’t know through testing

What if you knew?

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What if you knew…

… who is going to respond to our offer?

+ + =Member

DemographicSite

EngagementSocial Network

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What if you knew…

… who is using LinkedIn to find leads?

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What if you knew…

… who in your team can exceed quota?

51% more likely

to exceed quota

3x more likely to

go to club

Promoted to VP

17 months faster

In conclusion…

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It’s our journey from from guessing…

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… to knowing!

Thank You!

@aahntastic

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