Post on 15-Jan-2017
Growth hacking
The new approach to marketing in tech industry.
Grzegorz Berezowski
“A business that is typically technology oriented and has high growth potential.” – U.S. Small Business Administration
STARTUP
“An organization formed to search for a repeatable and scalable business model.” – Steve Blank and Bob Dorf
GROWTH
Need to validate business idea and show high growth potential to attract capital.
BOOTSTRAP
GROWTH HACKING
Growth hacking is a marketing technique developed by technology startups, which uses creativity, analytical thinking and technology to sell products and gain exposure. It focuses on low-cost, innovative and scalable alternatives to traditional marketing. Its goal is to generate growth, which is the only metric (KPI).
Growth mechanisms built in the product.
Airbnb hacked Craigslist
Marketing Engineering
GROWTH HACKING
AARRR funnel by Dave McClure
Search Engine Optimization
CONTENT MARKETING
Blogging
Content marketing needs strategy
In-product referrals
In-product referrals in Groove
Partnerships
MEASURE EVERYTHING (or what matters)
www.napoleoncat.com?utm_source=facebook&utm_medium=post&utm_campaign=instagram_report
TEST EVERYTHING