Post on 19-Sep-2014
description
Growth HackingSteven
@stevenc81
–Sean Ellis
Growth hacker - “A person whose true north is growth. Everything they do is scrutinized by its
potential impact on scalable growth.”
Based on PMFDon’t waste money on growth hacking when there is no
growth
Examples
• AirBnB -> Craigslist
• Dropbox referral
• Sent with my iPhone
STFU!
User Accounting• Acquisition
• Activation
• Retention
• Reactivation
• Churn
• Deactivation
• Referral!
• Revenue
Vanity MetricsDon’t fall victim to it
Heartbeat of the productLaser focused on OMTM
New activation - Blue is in trouble
Revenue Accounting - SaaS
• ARPU - Revenue contribution
• LTV - CPA = $$
• Normalized MRR - Deal with yearly payments
Experimentation
• Campaign
• A/B testing
• Conversion
• Significance Test
Do we have a winner?If not, iterate
If yes,…
And again, STFU
One more thing…
Be statistical about it