Growing Up Digital

Chapter 1

part 2

The BlackBerry “Prayer”

How Did We Get Here?

Generation - Lap

• Today, this generation’s kids (Net Geners) have lapped their parents in understanding, utilizing, and living with technology.

Car Rental Story

Net Geners & Learning

• Today’s generation has developed brains that are functionally different than those of their parents.

• A trend that will continue as technology becomes faster and faster.

Family Org Chart

Dad

Mom

Child

Dad Mom

8 Net Generation Norms

#1

• They want freedom in everything they do.

• They love to customize & personalize!

#2

#3

• They are the new scrutinizers.

• They look for corporate integrity and openess when deciding what to buy and where to work.

#4

• The Net Gen wants entertainment and play in their work, education, and social life.

#5

• They are the collaboration and relationship generation.

#6

• The Net Gen feels the need…the need for speed!

#7

• They are the innovators.

#8