Post on 21-Jan-2015
description
Roots HR – our story so far
Growing the Social Enterprise sector in Sandwell
Jan Golding Chartered FCIPD
25th January 2012
Covering
• Introducing Roots HR• Our journey so far• Learning points• Marketing strategy
The journey of Roots HR
The journey of Roots HR
The journey of Roots HR
Key learning points
• Don’t expect to do it all on day 1• Engage with your target audience • Let your clients tell you what they want• Have very broad shoulders and thick skin• Know your finances inside out• Never spend more than you have to• Make it work for you personally
Our marketing strategy
• Create awareness• Customer self selection• Easy to contact us• Easy to convert to business
Create awareness• Networking
• Evidencing expertise eg
– Approved / preferred status
– Writing articles
– Speaking
• Exhibitions
• Using collateral
• Directories
• Building and using
database eg newsletters etc
Customer self selection
• Provide information
• Demystify the topic
• Develop great products
• Tailor to the sector
• No hard sale
• Deliver the difference
• Recommendations / testimonials
Easy to contact us
• Customer journey analysis
• Phone system• Website• Email monitoring• Quick response times• Clear opening times• Enabling approach
Easy to do business
• Full proposal only
if necessary• Standard email proposals• Make it easy to say yes!• Contract by email• Terms straightforward• Upfront about payment• Invoice / chase routine
Roots HR - Jan ‘12
• 90 clients, 6 staff• £200k turnover• Goldman Sachs 10,000 small businesses• Established, well-regarded• Bigger / more complex opportunities• 100 hours pro bono work /16.5 days free
education, awareness etc• 2 free COMPLY subscriptions now in year 2• New GROW service
Questions?