Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

www.connectingup.org

Connecting Up 2011 ConferenceConnecting Up 2011 ConferenceReboot Your NonprofitReboot Your Nonprofit

Twitter Hash Tag: #CU11Twitter Hash Tag: #CU11Melbourne, AustraliaMelbourne, Australia

1 – 3 June 20111 – 3 June 2011

Presentation by: Presentation by: Shai CogginsShai Coggins

Manager, Communications & Web ContentManager, Communications & Web ContentTwitter: @shaicogginsTwitter: @shaicoggins

Growing Your Nonprofit Growing Your Nonprofit Social Media Strategy Social Media Strategy

IS SOCIAL MEDIA RELEVANT?

Social Media Use in Australia (2011)

Video Source: Box Hill Institute

Source: Google Ad Planner Tool*UAV – Unique Australian Visitors

Australian Social Media Use (May 2011)

Are you part of the conversation?

Word of Mouth = Social Networking

Recruit volunteers

Engage with Stakeholders

Fundraising Campaign

Feedback,Promotions, Comments,

Likes...

http://www.facebook.com/pages/The-Parents-Jury/111753535541539

http://www.facebook.com/pages/A-Stronger-Voice-For-Greater-Western-Sydney/

469351070787

Social Media Growth Stages

Partly based on Beth Kanter’s Social Media Strategy Blocks (http://bethkanter.org/ | Twitter: @kanter)

SIT CRAWL WALK

RUN FLY

Growth Stage:

SIT•Awareness / Taking Notice•Acknowledge the Need•Tentative Attempts

Growth Stage:

CRAWL•Start 1 - 2 accounts•Ad Hoc Updates•No ownership•1-2 people organisation awareness•Broadcasting Mode

Growth Stage:

WALK•Support from top level•Staffing allocation (part-time/full-time)•Updates more often, no schedule•Start @replies, etc•Creation of original content

Growth Stage:

RUN•Managed by full-time staff•Scheduled and planned updates•Organisation-wide awareness•Engagement with RTs, hashtags, etc•Regular original content•Multimedia use•Basic analytics

Growth Stage:

FLY•Organisation-wide use•Facilitation •Strong community engagement•Co-creation of content with community members•Community ownership•Effective use of additional tools (analytics, etc)

Which stage are you at right now?

SIT CRAWL WALK

RUN FLY

Social Media Growth Stages

Social Media Strategy

Growth Tips: PLAN

Growth Tips: EXECUTE

Growth Tips: MEASURE & ANALYSE

Twitter: @ConnectingUp

Facebook: http://www.facebook.com/connectingup

Website: http://connectingup.org

Twitter: @DonorTec

Facebook: http://www.facebook.com/pages/DonorTec/185503456986

Website: http://donortec.org

Thank You!Thank You!

Growing Social Media Strategy for Nonprofits in Australia: Connecting Up 2011

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