© 2013

Grow Your Business Grow Your Business with Email & Social Mediawith Email & Social MediaSimple Strategies for Small BusinessSimple Strategies for Small Business

© 2013

Vanessa CabreraVanessa Cabrera Title: Chief Creative OfficerTitle: Chief Creative Officer

Your Social Media Mentor, Inc.Your Social Media Mentor, Inc.

www.yoursocialmediamentor.com

yoursocialmediamentor@gmail.comyoursocialmediamentor@gmail.com

facebook.com/YourSocialMediaMentorfacebook.com/YourSocialMediaMentor

@vanessacabrera@vanessacabrera

© 20133

Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketing

tools and free coaching.

Send personalized email newsletters and expand your audience with our list-building

tools.

Manage your events online: send invites,

create an event homepage, and

promote registration.

Turn fans into customers with coupons, downloads, and contest on Facebook

and get new likes and email sign-ups.

Reward loyal customers with shareable local deals

and capture contact info every time

you sell.

Get found by millions online and manage your business info across the web, all

from one place.

Transform your communications into conversations with online surveys and

polls.

Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey

© 20134

FacebookFacebook LinkedInLinkedIn InstagramInstagramTwitterTwitter PinterestPinterest YoutubeYoutube

WHERE ARE YOU TODAY?WHERE ARE YOU TODAY?

© 20135

traditional marketingtraditional marketing

findfind

keep

convert

new marketingnew marketing

find

keepkeep

convert

MARKETING HAS CHANGEDMARKETING HAS CHANGED

“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)

© 20136

engagementthe new word-of-mouth is

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EMAIL IS HARD TO BEATEMAIL IS HARD TO BEAT• lots of physical, lots of physical,

measurable measurable response response

• easy to brand with easy to brand with colors + logoscolors + logos

• helps to measure helps to measure and monetize social and monetize social mediamedia

© 20138

forward& share

Your new best friends.

Make it easy to share.

© 20139

38%38%Source: Litmus, Source: Litmus, ““Email Client Email Client

Market Share,Market Share,”” April 2012 April 2012Source: Litmus, Source: Litmus, ““Email Client Email Client

Market Share,Market Share,”” April 2012 April 2012

© 201310

at its core, marketing is abouteliciting a physical and measureable

response

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PHYSICAL, MEASURABLE RESPONSEPHYSICAL, MEASURABLE RESPONSE

click orclick ordownloaddownload

come tocome tothe storethe storeor officeor office

scheduleschedulea sessiona session

donatedonate callcall

© 2013

you can be your you can be your authenticauthentic selfself

12

you have an advantageyou have an advantage

© 201313

NOW, LATER OR NEVERNOW, LATER OR NEVERthree little words that rule your worldthree little words that rule your world

• who is it who is it ““from?from?””• whatwhat’’s the s the ““subject?subject?””• when do you send your communication?when do you send your communication?

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WHO IS IT FROM?WHO IS IT FROM?winning the battle of prioritieswinning the battle of priorities

how will you be most recognizable?how will you be most recognizable?

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LOOK GREATLOOK GREATbrand consistencybrand consistency

© 2013

SUBJECT OR HEADLINESUBJECT OR HEADLINEwinning the battle of prioritieswinning the battle of priorities

22seconds 22words 22today

16

© 2013

WHEN TO SEND & POSTWHEN TO SEND & POSTWHEN TO SEND & POSTWHEN TO SEND & POST• for for social media social media

• 3-5 times a week is plenty3-5 times a week is plenty• use automated tools to helpuse automated tools to help

• for for emailemail• monthly is most common monthly is most common • when are they likely to take action?when are they likely to take action?

17

© 2013

1.1. divide your list into 3 divide your list into 3 groups of peoplegroups of people

2.2. select three days in the select three days in the week to testweek to test

3.3. send your e-mail, watch send your e-mail, watch for best responsefor best response

FIND FIND YOURYOUR BEST BEST DAYDAY

18

© 2013

FIND FIND YOURYOUR BEST BEST TIMETIME

19

4.4. use same 3 groups use same 3 groups of peopleof people

5.5. select three times on select three times on the day with the best the day with the best resultsresults

6.6. send email at 3 send email at 3 different times of daydifferent times of day

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WHEN TO SEND & POSTWHEN TO SEND & POST

best daybest day best timebest time

DO NOT BE ROMANCED BY A HIGHDO NOT BE ROMANCED BY A HIGH

OPEN RATE – MEASURE OPEN RATE – MEASURE ACTIONSACTIONS!!DO NOT BE ROMANCED BY A HIGHDO NOT BE ROMANCED BY A HIGH

OPEN RATE – MEASURE OPEN RATE – MEASURE ACTIONSACTIONS!!

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• Anyday 35 - 67% donAnyday 35 - 67% don’’t see images by defaultt see images by default• text links get more clicks than buttonstext links get more clicks than buttons• place your logo left or center in emailplace your logo left or center in email• include company name in textinclude company name in text• key action must be above scroll linekey action must be above scroll line• do not give too many choicesdo not give too many choices• make all images clickable (and with text labels)make all images clickable (and with text labels)

PRACTICAL ADVICEPRACTICAL ADVICE

© 201322

you can do this.you can do this.and you and you cancan start with a small list start with a small list

© 201323

qq&&aaPhone:Phone:

847.331.0659847.331.0659

Phone:Phone:

847.331.0659847.331.0659

want more help?want more help?

CALL YOUR CALL YOUR MENTORMENTOR

want more help?want more help?

CALL YOUR CALL YOUR MENTORMENTOR

yoursocialmediamentor@gmail.comyoursocialmediamentor@gmail.com

Facebook.com/YourSocialMediaMentorFacebook.com/YourSocialMediaMentor

@vanessacabrera@vanessacabrera

Take Advantage of Constant Take Advantage of Constant Contact’s FREE Website Match!Contact’s FREE Website Match!

Take Advantage of Constant Take Advantage of Constant Contact’s FREE Website Match!Contact’s FREE Website Match!