@ChiefHotMomma #GrowSmartBiz

evolved company

= successful company

Kathy Korman Frey

@ChiefHotMomma

Founder, Hot Mommas Project & Sisterhood U

GW School of Business, CFEE

#GrowSmartBiz 11.5.10

@ChiefHotMomma #GrowSmartBiz

“Oh, great, we’re going to talk about our feelings”

@ChiefHotMomma #GrowSmartBiz

The evolved and successful company

Is doing something…

@ChiefHotMomma #GrowSmartBiz

….as basic as 1 + 1

They value communication

@ChiefHotMomma #GrowSmartBiz

TRENDS: Social, Social Skills Revolution

@ChiefHotMomma #GrowSmartBiz

• Social media

• Generations

• WAH – Work at Home

@ChiefHotMomma #GrowSmartBiz

“Don’t let a casual appearance, feeling, or vibe inappropriately impact your communications or… you will look like a tool.”

How Not to Look Like A Tool in Business Communications

Link

@ChiefHotMomma #GrowSmartBiz

For every 10 minutes we are at work, between five and eight minutes are spent in some form of communication activity…

E.T Klemmer, Journal of

Communication

–Study Link 1–Study Link 2

@ChiefHotMomma #GrowSmartBiz

“Businesses that communicate

…are more successful at engaging employees and achieving desired business results.”

Watson Wyatt Communication

ROI Study

–Study Link

@ChiefHotMomma #GrowSmartBiz

Companies that promote women are more profitable.

Why is this relevant ?

Dr. Ray Adler, “Women in the Executive

Suite Correlates to High Profits”

–Study Link

@ChiefHotMomma #GrowSmartBiz

The female brain prizes communication and relationships above all other traits.

Dr. Louann Brizendine,

The Female Brain

–Study Link

@ChiefHotMomma #GrowSmartBiz

How to Capitalize

@ChiefHotMomma #GrowSmartBiz

BEFORE

@ChiefHotMomma #GrowSmartBiz

Hire women

@ChiefHotMomma #GrowSmartBiz

The RIGHT women

@ChiefHotMomma #GrowSmartBiz

The RIGHT people

Develop values statement, include communication

But when, and how?....

@ChiefHotMomma #GrowSmartBiz

Values Statement “When”

Small / solo biz • @ Two + successful hires

Large business • @ NOW

@ChiefHotMomma #GrowSmartBiz

Values Statement “How”McPath (McccPath): Team Values

Mind – A great mind. Addicted to learning new things.

Communication - Good communication skills, including social media.

Consistent - Has a personal “system” that works for them.

Coachable – Open to being coached into peak performance.

Passion - Passionate about project.

Techy - Techy.or ability to learn fast.

High Drive - Accustomed to and comfortable in high-drive, high-expectation environments. Not easily overwhelmed.

@ChiefHotMomma #GrowSmartBiz

DURING

@ChiefHotMomma #GrowSmartBiz

Mentoring

Formal mentoring program

• Coffee Fridays

• Use mentoring template

Template (see page 1)

@ChiefHotMomma #GrowSmartBiz

Role Playing

NOT this

kind

@ChiefHotMomma #GrowSmartBiz

• Back 20 of meeting

• Start general

• Get feedback

• Get specific

Role Playing

@ChiefHotMomma #GrowSmartBiz

“Hey. C u ltr @ the mtg.”

This is okay for__Boss__Client__Same age colleague__Same age friend__Direct report

Role Playing

@ChiefHotMomma #GrowSmartBiz

“Get this on my desk. Work Saturday if you have to.”

This is okay for__Boss__Client__Same age colleague__Same age friend__Direct report

Role Playing

@ChiefHotMomma #GrowSmartBiz

Evolved companies are making more money

Evolved companies prioritize communication

You can too…

Join the social, social skills revolution!

Summary

@ChiefHotMomma #GrowSmartBiz

You can too…

• BEFORE: Diversity, specifically female

• BEFORE: Values

• DURING: Mentoring

• DURING: Role modeling

Summary

@ChiefHotMomma #GrowSmartBiz

@ChiefHotMomma

HotMommasProject.org

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