Season 7 Finale

is a medical drama focused on the personal and professional lives of a team of surgical interns and their supervisors at Seattle Grace hospital. Throughout the show you see different parts of each characters lives, whether its their sex life, or their life as a doctor at seattle grace hospital. Created and Executive produced by Shonda Rhimes Grey’s Anatomy fits into the genre of medical drama television show.

Research

Past SeasonReview

Declining Average total viewers per episode!

TARGET MARKETDemographics*Men and Women 18-34*Heavy Up of Mature women 35-54 because of mature cast members.*College Educated*$30,000 or more income

Psychographics*Heavy television viewer*Heavy Internet Usage*Uses Disposable Income*Regularly attends events out of the home

DistributionDvd *Seasons 1-6 Currently moving to Season 7

Syndication*Lifetime Cable Channel

Streaming *Hulu*ABC.Go.Com

Sexy

Medical Drama

Escape

Suspense

Setting

Competition

CAST

CREATIVE

Enter to win a walk on role at Grey’s.ABC.Com

This One Sheet would run in:

ONE SHEET

win a walk on role Info at Grey’s.ABC.Com

Enter to win a walk on role at

Grey’s.ABC.Com

Enter to win a walk on role at Grey’s.ABC.Com

Publicity

Publicity for the season finale would include:*Bus tour *It Gets Better Videos

*Press Junkets *Alzheimer's foundation events

*CD Signings

*Charity Appearances (also tie into the show)

*Radio interviews and hosting

*Television talk show Interviews

Buy ABC:

*Dancing with the stars

*

*Modern Family

*Private Practice

*Sunday Night shows: Desperate housewives, Brothers and Sisters

Buy ABC Family:

*Pretty Little liars

*Secret life of the American Teenager

Media

Website

*Need More interactive features *Better Layout and things to draw audience back like : *Fan Fiction, *Map of Seattle Grace, *WebMD health connection

*Win passes to Shonda Rhimes Fan Fiction event.

*Win a walk on role for the season finale.

*Mystery party. (Based off Halloween episode)

*Fan Art Displayed on Season Premier.

*Chance to go behind the scenes.

*Meet McDreamy, McSteamy, or Jesse Williams.

Promotions

*Augmented Reality Map of Seattle Grace buildings in your smart phone.

*iPad Surgery and iPad viewers live viewers Guide.

*CD/Soundtrack Available online only partner with iTunes.

*Fan Fiction Live read with Shonda Rhimes partnered with

New Media