Green Transplant’s Business Plan Proposal

Bobby GagnonTodd HinkleChristopher Marsh

Products & ServicesOrnamental Tree & Shrub

TransplantTree Removal & PruningTree & Shrub Brokerage Services

Venture Finance Personal Investments of $45,000

Divided Equally amongst the 3 Partners Bank Loan of $20,000

Mission Statement An environmentally conscious company

focused on adding value to our customers lives through professional, courteous, and timely tree transplantation, removal, and brokerage services. Each team member at our company contributes toward our goal to perform Safe, Efficient, and Effective tree services. Green Transplant strives to provide the highest tree care standard for our customers. We promise to put your needs first! Rest assured your trees and properties are in the hands of well-trained and qualified tree care professionals.

Management TeamBobby GagnonTodd HinkleChris Marsh

Location of Operation641 South Old Belair Road

Grovetown GA 30813Columbia County

Location of OperationOpen 1.0 Acre TractGood Traffic Visibility from Old

South Belair Rd and I-20 West

Major Equipment2003 Sterling Big John 90

Executive SummaryOrnamental Tree & Shrub

TransplantFronting Company for Tree

Removal & PruningFronting Company Tree &

Shrub Brokerage Services

Market Analysis SummaryWe will target 4 major market

segments1. Organizations within the

categories of nurseries and tree removal

2. Homeowners between the ages of 40-60

3. Homeowners with a household income of 50K+

4. Established neighborhoods

Market Segmentation Current organizations within the

categories of nurseries and tree removal

1. Provide these organizations with a greater number of jobs

2. Allows us to charge an affordable fee for our services

Market Segmentation Homeowners between the ages of 40-60

1. Typically too busy or lack the energy

2. Fast and convenient service

3. Can also take advantage of our tree removal and nursery brokerage

Market Segmentation Households with an annual income of

50k+1. Will generally be able to afford our

services Established neighborhoods1. Blanket market2. Tired of their current lawn situation Newer neighborhoods1. Not as great of a need2. Potential customers now and in the

future

Competition Tree Transplantation1. Currently a non-

existent business within Augusta, GA

2. First-mover advantage

3. Closest actual competition is located in Columbia, SC

4. Too far away to be a threat

Brokerage1. Closest actual

competition is located in Atlanta, GA

2. Unfamiliar with the Augusta, GA region and businesses

Strategy and Implementation SummaryMarketing Budget1. Limited but present2. Will rely heavily on social networking3. Operating in a narrow geographical area

1. Does not necessitate large scale advertising

4. Radio5. Google Adwords6. Personal Selling

Competitive Advantage

First-Mover Advantage

1. Local tree transplantation

2. Tree removal/nursery brokerage

Environmentally Friendly

1. Transplantation keep trees alive

2. Maintains a healthy environment

Marketing Strategy Targeting each

market segment with one-on-one marketing

1. Allows for greater face-to-name recognition

2. Stronger relationships with customers

Mobile advertising1. 17.3’’ by 11.25’’

magnetic signs

Sales Strategy1. Convey a

professional and easy to work with organization

Marketing StrategyGoogle

AdwordsRadio Personal

SellingCost per click

$500

To renew or not renew?

50 thirty second spots

Radio station will create the script

$1,000

Knowledgeable sales associates

Professionally trained in customer service

1 Are you unhappy with the current state of your lawn?

YES/NO

2 Would you be willing to use a tree transplanting service to alter the landscape of your property?

YES/NO

3 Would you like to have a certain tree that you currently do not own placed onto your property?

YES/NO

4 Are there specific types of trees currently on your property that you do not want?

YES/NO

5 Would you be willing to pay for a service to remove these unwanted trees?

YES/NO

6 Would you be willing to pay for services that shop for the specific trees you want for your property?

YES/NO

Results

1. 22 YES, 8 NO2. 12 YES, 18 NO3. 25 YES, 5 NO4. 21 YES, 9 NO5. 25 YES, 5 NO6. 18 YES, 12 NO

Green Transplant Customer SurveyPlease circle Yes or No

30 customers surveyed

1 Are you satisfied with your businesses current sales and job rate?

YES/NO

2 Would you be willing to use a brokerage company to help find jobs for your organization?

YES/NO

3 How much would you be willing to pay for a company that finds jobs for your organization?

___ % of each job.

Results

1. 3 YES, 3 NO2. 5 YES, 1 NO3. Average: 10%

Green Transplant Business SurveyPlease circle Yes or No or fill in the blank with a response.

6 Local businesses surveyed

Pricing Strategy Negotiable 3 Catagories

Tree Transplantatio

n

Tree Brokerage

Tree Removal

Estimated $250 per job

Averaged price between small and large trees

Wholesale nurseries

Purchase the trees

Sell at a markup of 50%

Size, count, and agent will affect pricing

Survey says: 10% per job

Sales ForecastWeek1-Month1

Week 1: Two tree removal jobs ($400) YTD revenue: ($400)Week 2: Two tree removal jobs ($400) One tree transplant job ($250) YTD revenue: ($1050)Week 3: One Tree broker sale of (15) trees

for a commercial site ($375) YTD revenue: ($1425)Week 4: One Tree broker sale of (15) trees

for a commercial site ($375) Two tree removal jobs ($400) YTD revenue: ($2600)Month 1: Tree broker trees total ($750) Tree transplant job (1) total ($250) Tree removal jobs (6) total ($1600) YTD revenue: ($2600)

Month 2-Month 6

Month 2: (x10% sales increase) Tree broker sale of (33) trees total ($825) Tree transplant jobs (2) total ($500) Tree removal job of (10) trees total ($2000) YTD revenue: ($5925)Month 3: (15% sales increase) Tree broker sale of (38) trees total ($950) Tree transplant job (3) trees total ($750) Tree removal job of (12) trees total ($2400) YTD revenue: ($10025)Month 4: (No increase or decrease in sales percentage) Tree broker sale of (38) trees total ($950) Tree transplant job (3) trees total ($750) Tree removal job of (12) trees total ($2400) YTD revenue: ($14125)Month 5: (5% sales decrease) Tree broker sale of (36) trees total ($900) Tree transplant job (1) trees total ($250) Tree removal job of (11) trees total ($2200) YTD revenue: ($17475)Month 6: (20% sales increase) Tree broker sale of (42) trees total ($1050) Tree transplant job (3) trees total ($750) Tree removal job of (14) trees total ($2800) YTD revenue: ($22075)

Sales ForecastYear 2

Year 2: (2% sales increase) Tree broker sale of

(443) trees total ($11075)

Tree transplant job (27) trees total ($6750)

Tree removal job of (137) trees total ($27400)

YTD revenue: ($45225)

Year 3

Year 3: (4% sales increase) Tree broker sale of

(462) trees total ($11550)

Tree transplant job (29) trees total ($7250)

Tree removal job of (143) trees total ($28600)

YTD revenue: ($47400)

Year 1Year 1: Tree broker sale of

(434) trees total ($10850)

Tree transplant job (26) trees total ($6500)

Tree removal jobs (134) trees total ($26800)

YTD revenue: ($44150)

W 1 W 2 W 3 W 4 M 2 M 3 M 4 M 5 M 6 Y 1 Y 2 Y 30

5000

10000

15000

20000

25000

30000

35000

40000

45000

50000

Sales Forecast

YTD Revenue

Time

US D

ollars

Start-Up Cash Requirement Overhead

$40,000 Equipment Operations Budget

$20,000 Total Cash Needed

$60,000

Financing Sources Partners’ Investments - $40,500

Bobbie Investment - $13,500 Todd Investment - $13,500 Chris Investment - $13,500

10 yr. Bank Loan - $20,000

Total Start-up Capital - $60,500

Income Projections 1st Year – $2614 Net Loss 2nd Year - $555.75 Net Income 3rd Year - $13,107 Net Income

Sustainable Growth 1st Mover Advantage Marketing Expertise Low Overhead Costs Transition from Advertising to Word-of-

Mouth Low Wages Expense