Post on 20-May-2015
2. Outline
Environment Objectives in 11th Five-Year Plan
Green Technology
Goals of Green Technology
Areas of Green Technology
Green Chemistry
Green Nanotechnology
Green Building
Green IT
Green Energy
Green Marketing : new perspective of 4 Ps
Triple Bottom Line Model
TBL & CSR
Future of TBL
3. Environmental Objectives in 11th Five-Year Plan
Increase forest & tree cover by 5%
Attain WHO standards of air quality in all major cities by
2011-2012.
Treat all urban waste water by 2011-2012 to clean river
waters.
Increase energy efficiency by 20 percentage points by
2016-2017.
Estimated $3.6 billion has been spent for green technology in the
U.S. and Europe in 2007
Source: - Greenfile, EBSCO database.
4. What is Green technology ?
Green Technology is the application of the environmental science to
conserve the natural environment and resources, and to curb the
negative impacts of human involvement.
The field of "green technology" encompasses a continuously evolving
group of methods and materials, from techniques for generating
energy to non-toxic cleaning products.
5. Goals of Green technology
6. "Cradle to cradle" design- ending the "cradle to grave" cycle of manufactured products, by creating products that can be fully reclaimed or re-used. 7. Source reduction- reducing waste and pollution by changing patterns of production and consumption. 8. Innovation- developing alternatives to technologies - whether fossil fuel or chemical intensive agriculture. 9. Viability- economic activity around technologies and products that benefit the environment, speeding their implementation and creating new careers that truly protect the planet.