Anve s h Sha r m a

BY

“Green or environmental marketing consists of all activities designed to

generate and facilitate any exchanges intended to satisfy

human needs or wants, such that the satisfaction of these

needs and wants occurs, with minimal detrimental impact

on the natural environment.”

Phosphate Free

Recyclable

Refillable

Ozone Friendly

Environmentally friendly

Thus green marketing incorporates a broad range of activities,

including product modification,

changes to the production process,packaging changes,

as well as modifying advertising.

ofGREEN

MARKET ING

Why

Firms Prefer to adopt concept of Green Marketing?

Oppor tun i t i es

Soc ia l Respons ib i l i t yGovernmenta l

Pressu re

Compet i t i ve Pressu re

To identify the customers to fulfill their needs.

To avoid the wastage of resources.

To utilize maximum, resources in an effective manner.

To Educate customers about green marketing.

RulesFor

Successfu l

1. Know Your Customer

2. Educate Your Customer

3. Be Genuine and Transparent

4. Consider your pricing

P’s Marketing

Mix

Product

Pr ice

Place

Promot ion

inGREEN

MARKET ING

Need for Standardization

5%

95%

Green Marketing Campaigns

TRUE FAKE

New Concept

Create Awareness

Vague Credibility

Gap Between

Suitable Intens ion

&Behavior

Price Premium

We have focused on. .

Concept & ImportanceObjectivesGolden Rules4 P’sChallenges in Green Marketing..

Conclus ion. .While firms can have a great impact on the natural environment, the responsibility should not be theirs alone.

Ultimately green marketing requires that consumers want a cleaner environment and are willing to "pay" for it, possibly through higher priced goods, modified individual lifestyles, or even governmental intervention.

Until this occurs it will be difficult for firms alone to lead the green marketing revolution.