Post on 17-Dec-2015
Green Business from the perspective of
Workshop on Developing a Green Business Support Strategy for Ukrainian Private Business Organizations
Donetsk, 7-8 October 2010
Herbert Köpnick, B.A.U.M.-Senior Advisor, Munich
Who is B.A.U.M. ?• B.A.U.M. = Bundesdeutscher Arbeitskreis für
Umweltbewusstes Management (German Environmental Business Organization)
• Germany’s and Europe’s largest non-governmen-tal environmental business initiative
• Founded by a group of Hamburg entrepreneurs in 1984
• About 500 companies of all sizes and from all sectors have joined B.A.U.M.
• www.baumev.de
What we do
• Provide information about green business, sustainability, climate protection etc.
• Offer strategic consulting in these areas• Organize platforms for networking and
dialogue between the business community and state bodies
• Conduct media-oriented campaigns to promote the idea of green business
Green Companies
• Have a green corporate policy• Practice green management beyond the law• Set targets in energy and resource efficiency• Produce environmental and climate-friendly
products• Use the opportunities of the new green
markets
Why become a green company ?
Because• It can save a lot of money and reduce external
dependence• It makes a company more competitive on
international markets• To protect the environment is a corporate
responsibility• It improves the image of a company• Only green companies have an economic future
Less can be more
• Less energy saves money• Less raw materials save money• Less water consumption saves money• Less waste saves money• Less land consumption saves money and protects the environment.
That’s eco-efficiency. That’s quite simple!
Eco-efficiency as win-win-solution
Possible savings through measures that pay off:*
• energy efficiency: 20 - 40%• material efficiency: 20 - 30%• water efficiency: 20 - 40%
* German price level
Savings by improving energy efficiency *
• Compressed air: 50 %• Electric motors: 15 %• Pumps: 15 %• Lighting: 80%• Heating and hot water 30-80%• Combined heat and power 40%• IT 20-50% *B.A.U.M. experiences
Best Practice 1: Integrated energy management
• Company: Daimler AG, Mercedes-Benz factory, Stuttgart• Industry: Automotive Manufacturer • Optimization measures: - Information and continuous integration of factory employees - Increase of coolant temperature and replacement of chillers - Use of additional sources for heat recovery - Optimization of ventilation and lighting systems• Energy savings per year: 182.000.000 kWh/a (= 11%)• Savings in cost per year: EUR 9.600.000• Investment: EUR 4.565.000 • ROI: 210 %• CO2 reduction per year: 70.000 tons
Best Practice 2: Compressed air system
• Company: MÜLHEIM PIPECOATINGS GmbH, Mülheim• Industry: Metal products manufacturing• Optimization measures:
- Energy-efficient air-drying by combining refrigeration and adsorption
- Cold recovery from the compressed air system- Energy optimized pneumatic control
• Energy savings per year: 806.200 kWh/a (= 27 %)• Savings in cost per year: EUR 92.000• Investment: EUR 61.000• ROI: 151%• CO2 reduction per year: 501 tons
Best Practice 3: Green IT
• Company: Host Europe GmbH, Cologne, Germany• Industry: IT – Hosting Provider• Optimization measures: (Data center) - Cold aisle containment
- Insert of free cooling- Increase of the intake temperature for the air conditioner- Optimization of the hardware utilization
• Energy savings per year: 8.500.000 kWh/a (= 44 %)• Savings in cost per year: EUR 500.000 • Investment: EUR 1.500.000• ROI: 33 %
Green Markets
“The markets of the future are green”
(Prince Hassan of Jordan, former President of the Club of Rome)
Green Lead Markets *
• Environmentally friendly power generation• Energy efficiency• Material efficiency• Waste management and recycling• Sustainable water management• Sustainable mobility * According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
Market volume 2007 *in EUR billion
• Global market volume: 1.400 • Energy efficiency: 538 • Sustainable water management: 361 • Sustainable mobility: 200 • Environmentally friendly power: 155 • Material efficiency: 94 • Waste management and recycling: 35
* According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
Market volume projected*in EUR billion
• 2007: EUR 1,400 billion
• 2010: EUR 1,650 billion
• 2020: EUR 3,100 billion
* According to Roland Berger Strategy Consultants “GreenTech-Study”, 2009
GreenTech markets in Ukraine *
• Energy/Climate protection 119 billion EUR
• Waste management 831 million EUR
• Water management 600 million EUR * Source: Austrian Society for Environment and Technology – OGUT, 2006
Green BusinessPolitical instruments
• Regulatory law- Laws- Regulations- Directives
• Economic instruments- Taxes and duties- Tax brakes and subsidies- Tradable emission allowances
• Voluntary instruments- Information - Advice and Support- Cooperation agreements
Green BusinessVoluntary instruments
• Information about content, opportunities and benefits of Green Business
• Advice and supportfor implementation of green production and products and participation in green markets
• Cooperation between business organizations and state bodies
Green BusinessSupport tools
• Information centres• Seminars and Workshops• Green Guidelines• Pool of consultants• Environment Cluster• Voluntary agreements (Environmental Pact)• Working groups (Round Tables)
Environmental Pact of Bavaria
A volantary agreement between the Bavarian State Government and the Bavarian Business
Community to promote Green Business
Environmental Pact of Bavaria
• Expresses the common responsibility of State and Industry to maintain the natural basic living conditions through pre- ventive action and beyond legal requirements in force,
• Promotes the idea of green business and the principle of eco-efficiency with a wide range of support instruments
• Has created a trusting atmosphere between Bavarian state bodies and Bavarian business community with all its compa-nies and organisations,
• Is a driving force for new approaches, methods and topics directed towards a green economy and a sustainable develop-ment in Bavaria.
Environmental Pact of BavariaResults
• 3 umbrella business organizations with 180 mem-ber organizations and 5,500 single companies are members
• About 4,000 certified environmental manage-ment systems
• 40% less energy than the average• More than 2,000 companies networking in the
Environment Cluster• High per capita income (EUR 34,400)• Low per capita CO2 emissions (6.5 t)