BEST & BRAVEST MOBILE IN 2013

(SO FAR)

I love this if all advertising is social, Nike’s new shoe configurator is the one – unload your pictures to create your custom personalized trainers.

Durex Fundawear allows the user wearing the attire to use internet to engage in foreplay. The campaign merges physical and mobile. MAD BAD AND RAD

Easywaysubtiles is like the baby between Shazam and Google Translate. It’s a great use of mobile. BIG TIME!

Weetabix turns a TV advert into a ticket for a free biscuit, through this yummy use of mobile! It questionable about tracking? But it does drive traffic! And a great first for connected media.

THANKS