Great Marketing Results –

The Agile Marketing Way

Presented by: Mathew  Sweezey,  Marke&ng  A

utoma&on  

Evangelist  

Pardot,  An  ExactTarg

et®  Company

What Is

Agile Marketing?

Waterfall Method Trade Shows Billboards Industry Events Conferences Direct Mail

Analog Media

Drip Nurturing PPC Email Marketing AdWords Webinars Content Marketing

Agile

Social

1#

TEAM

PR Blog Posts

Events TRADE SHOWS

Analyst Relations

SEO Paid Search Linkedin Marketing

CONTENT MARKETING Email

“BRANDING”

“LEAD GEN”

“DEMAND GEN”

Events

CONTENT MARKETING

NURTURING Paid Search Converting MQL

AGILE  TEAM

 

What Did You Do Yesterday?

What Are You Doing Today?

Do You Have Any Hassles?

2#

USER STORIES Ask How, When and Why?

3 #

-­‐  Sco@  Armstrong,  Brainrider    

*Executing BETTER, then measuring and recalibrating will always get you closer to your goal.

START

GOAL    

4 #

HITs Page Views Uniques

Klout Score

LEADS DOWNLOADS

“BRANDING”

“LEAD GEN”

“DEMAND GEN”

Traffic

VELOCITY OF LEADS

CLOSE RATIO STAGES SQL

MQL METRICS   Likes

METRICS

Quality of Traffic

STAGES

PPC •  Create Topic •  Create Cover Page •  Write 2 Pages •  Advertise as “Pre-Release” •  Drive to Form for conversion •  Measure conversions against

your goal •  Evaluate next steps

Create 3 emails at a time. That gives you plenty of

time to see how well they performed, and then

create 3 more.

DRIP

1

2

3

Social

REPORT

STAGE 1  

STAGE 2  

STAGE 3  

TOOL BOX

TRELLO Asana

LISTENING

PROJET MANAGEMENT

EXECUTION MARKETING AUTOMATION

TOOLS   HootSuite

TWEETDECK Radian 6

DO.com BaseCamp

LiquidPlanner

TWEETDECK TRELLO Asana

MARKETING AUTOMATION

HootSuite TWEETDECK

Radian 6

DO.com

LiquidPlanner STAGE 1  

STAGE 2  STAGE 3  

DRIP

Social

HITs Page Views Uniques

Klout Score

LEADS

DOWNLOADS

Traffic

VELOCITY OF LEADS

CLOSE RATIO

STAGES SQL

MQL

Likes

Quality of Traffic

STAGES

PPC

USER STORIES

Traffic

Drip Nurturing

PPC

Email Marketing

AdWords

Webinars

Content Marketing

Trade Shows

Industry Events

Conferences

Analog Media

Contact Info

Mathew Sweezey Marketing Automation Evangelist mathew.sweezey@pardot.com @msweezey    

Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326

404.492.6848 - 877.3B2B.ROI www.pardot.com