Graphic designers do a lot of careful work before they produce their designs. Successful designers follow a series

of steps to make their ideas memorable for a client.

Design Process

1. Define the Challenge2. Research3. Brainstorm4. Sketching5. Design Direction6. Tight Sketches7. Client Review

MAKE A SLIDE ABOUT ONE OF THE STEPS IN THE PROCESS.

In a small group,

Components of your slide:

• Thorough description of the process.• A visual.• A hypothetical example that you make up.

LOGOSWays to show identity.

LOGOSWays to show identity.

An identity is a graphic design plan that helps establish a

recognizable name and set of designs for the products of a business, group, or company.

Your task:

• Think of a popular logo from a common business, company, organization. Find an example of it on the internet.

• Set up a word document and write a paragraph about why you think the logo is effective. (Please include a picture of the logo.) What to consider:o The Elements and Principleso Relationship of the logo to

the concept of the company or organization.